Marketing Communications Manager

Grow alongside Pearson, as we disrupt the packaging industry with innovative ways of solving our customers’ automation production needs. Challenge the status quo, apply new ways of thinking and help us dominate the secondary packaging automation market.

With our portfolio of case erectors, robotic top-loaders, sealers and robotic palletizers, Pearson Packaging Systems helps a diverse set of high-volume manufacturers and distributors in the food, beverage, personal care, chemical and online commerce industries overcome labor cost and supply, safety, quality and throughput challenges. Since our inception, more than 65 years ago we have deployed over 22,000 machines.

To be able to deliver on our promise to our customers, maintain our values of integrity, service and continuous improvement, and sustain growth rates well above industry expectations, we look for people who care – care to make a difference and go the extra mile to exceed customer expectations, both internally and externally. Join Pearson and be a part of a team that values growth, collaboration and continuous learning. We look forward to welcoming you into our innovative and supportive team.

Your role with us

Pearson Packaging Systems is currently seeking a Marketing Communications Manager to help improve the company image and product awareness within the industry and with our customer base. You will do this by coordinating the collaborative efforts of internal and external resources to meet marketing assignments on-time and on-budget. You work in creating valuable and appealing content and utilizing all available channels to disseminate the content will connect with our target audience. Additionally, you will track the ROI of marketing campaigns, help organize various events, maintain updated marketing collateral, and ensure that all marketing activities are consistent with our brand identity.

Does this sound like you?

You are a pro at marketing technology, including camera equipment, Adobe Design and other tools of the trade. You have a desire to stay up to date on the latest trends and advancements in marketing technology, continuously improving your skills and staying ahead of the competition.

You have strong organizational and planning skills. You run the show with ease and are comfortable coordinating the various aspects of our marketing campaigns by managing internal and external stakeholders and vendors.

You have a keen eye for effective visuals to make a message memorable. You know how to create visually compelling content that resonates with your target audience, whether than is an existing customer, a new customer, or our internal stakeholders.

You are an excellent communicator with a special talent for the written word. You are the perfect combination of clarity, audience awareness, engagement, empathy, accuracy, conciseness and adaptability. You make your audience feel spoken to.

How you will contribute to our growth

Collateral Development & MaintenanceCreate and maintain accurate sales collateral and support tools such as brochures, sale sheets, case studies, advertisements, videos, articles, press releases, photos, 3D renderings etc. Coordinate internal and external resources to capture, direct, edit, and produce the end materials. Maintain master files of all marketing materials and maintain organization and easy access on Marketing’s shared drives. Ensure that all collateral demonstrates clear value propositions to the intended audience.

Campaign ManagementDevelop engaging campaigns to create awareness, inform, nurture and convert our target audience. Monitor all outlets and resources for campaign impact and progress. Use data to prepare monthly reports that show the effectiveness of all active campaigns. Recognize deficiencies and develop practical solutions within the budget.

Social Media ManagementRegularly publish relevant and engaging content using all relevant platforms to reach our target audience and drive traffic to our website.

Event ManagementPlan and organize events that support sales, brand recognition and product/service awareness such as trade shows, facility tours, conferences etc. This includes coordinating internally and externally with necessary contacts and directing the process to meet established goals. Support non-sales related events, such as HR functions as necessary.

Brand Identity ConsistencyEnsure adherence to all brand standards in the creation of any marketing material. Help support other departments in the creation of customer-facing documents by reviewing and adjusting them for brand consistency and help support the enforcement of brand standards across the company such as the corporate email signature.

Partner/Vendor RelationsMaintain good relationships with our outside vendors such as print companies, videographers, photographers, etc. Expand the network if necessary to ensure competitive pricing and excellent quality of work. Consistently share relevant content such as videos or press releases with industry partners such as FANUC and PMMI/Packaging World to expand our audience reach utilizing our partners’ channels.

What we will offer you

Competitive industry compensation.Our top-tier Health and Wellness Plan offers ease of mind and ensures that you and your family are well taken care of.Time and time again, we have been recognized amongst the most progressive workplaces in our industry.