Design Assoc Manager
📋 Role Overview & Responsibilities
Responsibilities
PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our mission is to elevate the role of design and design thinking as a function, process, mindset, and as culture in PepsiCo and the broader business world.
We are a consumer-centric organization with a start-up mentality within our larger organization; we partner with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose.
Our Opportunity!
As part of the PepsiCo Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and digital design experiences.
The Associate design Manager will engage with cross-functional teams to drive comprehensive 360 brand design solutions, from ideation and strategy to execution. The main objective of this role is to guide brand design, help craft the brand narratives, prototype, and execute major design projects across the portfolio. Ideal candidates take their craft seriously, but also enjoy designing quick hits for laughs and likes.
Accountabilities
Design Project Management: Responsible for partnering across disciplines within PepsiCo and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time. Energizes and leads both the internal team and external design resources from idea phase to commercialization. Ensures each stakeholder understands his/her role and responsibilities throughout the creative process. Regularly reviews the status of projects with appropriate leadership to verify that Company and Division expectations are met. Brand Design Development: Takes ownership of the visual identity for specific brands in the portfolio, working in collaboration with the Design Director and other design leaders, cutting across brand, product, packaging, equipment, marketing, and advertising. Generates creative design proposals (visions, scenarios, concepts) inorder to visualize the desired output and share it with internal and external team members. Participates in research activities and effectively translates customer needs into actionable design requirements. Execute those requirements into design solutions. Responsible for driving to final design recommendations, decisions, and design approval to enable artwork execution / production phases. Ensure thorough consideration of all project variables and that the final solution will perform as planned. Design R&D and Innovation: Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions. External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network. Lifestyle, Design, & Culture: Responsible for staying ahead of current trends in design, fashion, music, lifestyle brands, social media, and all relevant digital platforms. Followed by the need to translate into design solutions consumer connections to elevate our brands, make them hyper-relevant and drives deep consumer love. External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network.
Qualifications
BA or MA, 5-7 Years of experience in-house or agency in brand design, advertisement, or content creation.Background in graphic design with a focus on 360 branding identities, packaging + digital outputs with a strong portfolio showcasing both print and digital projectsTechnically solid, expert at Adobe Creative Suite programSocial media-minded curatorGreat sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts Direction – Researching complex subjects, developing treatments, keeping each project on time and within budgetFoundational photography skills including lighting, composition, and retouching; ability to articulate ideas conceptuallyTeam player, avid collaborator passionate for creativity and innovationExcellent written and communication skillsCovid-19 vaccination may be a condition of employment dependent on role and location. For specific information, please discuss role requirements with the recruiter
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
Frequently Asked Questions
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This position is located in New York, NY with potential relocation and sponsorship assistance depending on candidate qualifications.
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