Digital Marketing Specialist
📋 Role Overview & Responsibilities
Pet King Brands Inc. (PKB Inc.) is hiring a Digital Marketing Specialist who will be primarily responsible for enhancing brand awareness, attracting and cultivating qualified leads, increasing product sales, and boosting the online presence of PKB Inc.'s products through the practical usage of various marketing tools and techniques such as PPC, SEO, SEM, email, and display advertising. The Digital Marketing Specialist will also boost website traffic, optimize conversion rates, and generate more high-quality leads through digital channels. Duties & ResponsibilitiesCreate, design, and manage website content, landing pages, microsites, QR codes, and forms to optimize user experience.Develop and implement a comprehensive SEO strategy that includes keyword research, content optimization, and strategic link-building to boost online visibility.Manage the SEO program by monitoring website health, conducting technical audits, and collaborating with web developers to ensure optimal site performance and search engine rankings.Execute and optimize digital marketing and advertising campaigns across multiple platforms to drive targeted traffic and conversions, including e-blasts, social media, and Google Ads.Optimize product listings, advertising, and customer engagement on e-commerce platforms to drive growth in DTC sales via zymox.com.Maximize lead qualification, refine funnel efficiency, and enhance user experience with an e-commerce conversion rate optimization (CRO) test strategy and lead scoring system. Measure, analyze, and report the performance of all digital marketing campaigns using data-driven insights. Assess against goals (ROI and KPIs) to make strategic adjustments. Collaborate with the Marketing Program Manager to develop a comprehensive marketing strategy that engages and informs the target audience through blog posts, videos, infographics, and other content creation. Conduct market research to identify the latest marketing technologies, tools, trends, customer needs, and competitive landscape to update strategies and leverage them to enhance PKB Inc.'s marketing efforts.Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.Perform other related duties as assigned by management. Job Requirements: Minimum 3+ years’ experience in digital marketing, with a proven history in SEO, digital advertising, and e-commerce optimization.A bachelor’s degree in marketing, business, or a related field is a plus but not required.Certifications in digital marketing, such as Google Analytics or Google Ads certification, are a plus.Strong experience and understanding of SEO tools such as SEMrush Proficient in web analytics tools such as Google Analytics, Google Ads, and various social media advertising platforms. Proficient in Klaviyo for CRM, marketing automation, and lead management.Expertise in SEO, SEM, PPC, and other digital marketing techniques.Proficient with PC software proficiency (Windows, Microsoft Products), data collecting, and reporting using MS Excel, Word, and PowerPoint.Proficient in Klaviyo, WordPress, and WooCommerce.Familiarity with product feed management tools. Familiarity with content management systems (CMS) and website optimization tools.Knowledge of HTML, CSS, and JavaScript.Experience with A/B testing and other conversion optimization methods.Strong analytical skills and data-driven thinking.Design skills to help with other design requirements as required. Pet King Brands Inc. is a successful woman-owned company specializing in ZYMOX® and Oratene®, pet remedy-oriented consumer brands, for over 25 years. Our patented LP3 Enzyme System provides easy-to-use, chemical-free, antibiotic-free ear and skin remedy products and superior oral protection against breath, plaque, and periodontal disease. We have successfully sold our products to retail and veterinary locations across the US through our distributors and brokers and using integrated e-commerce platforms to sell directly to our consumers.
Please email your resume to humanresources@petkingbrands.com to join our family and drive our growth forward into the future.
Frequently Asked Questions
How do I apply for the Digital Marketing Specialist position at PKB Pet King Brands: Makers of Zymox and Oratene? ▼
Click the “Apply for this Position” button on this page to submit your application directly to PKB Pet King Brands: Makers of Zymox and Oratene without recruitment intermediary fees.
Is this position eligible for remote work or visa sponsorship? ▼
This position is located in Austin, Texas Metropolitan Area with potential relocation and sponsorship assistance depending on candidate qualifications.
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