B2B Marketing Specialist
📋 Role Overview & Responsibilities
B2B Marketing SpecialistLocation: Hybrid - Owings Mills, MarylandPay Rate: $49.00/hr
Our Fortune500 Financial Services client is searching for a B2B Marketing Specialist to work with the Retirement Plan Services B2B Marketing and Client Experience team to support of the promotion of new product and services to existing and perspective clients. This position will work with cross-functional teams to develop marketing plans that position our product and value-added offers as differentiated solutions for B2B audiences. These plans address the needs of prospects and clients including plan sponsors and intermediaries.
This is a 9 month contract role with the possibility of extension. This role is hybrid in Owings Mills, MD.
Marketing Specialist Responsibilities:Responsible for assessing marketing impact and adjusting tactics as needed.Assists in implementing plans, process, and creating or updating content according to the marketing strategy.Partner with product, sales, and client services teams to understand client needs and business priorities.Collaborate with marketing colleagues and creative partners to develop or update marketing content that meets client needs.Project manage marketing content creation or updates, coordinating with team of marketers, creative, and stakeholders. Analyze results, test and learn new tactics, and optimize future marketing programs.
Marketing Specialist Requirements:B2B marketing experienceStrong collaboration skillsProject management experienceThe ideal candidate will have 3-5 years of retirement or financial services experience
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This position is located in Owings Mills, MD with potential relocation and sponsorship assistance depending on candidate qualifications.
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