Lead Marketing Data Analyst
📋 Role Overview & Responsibilities
The Lead Marketing Data Analyst manages the Google Marketing Platform and provides analytical support to track the performance of our Enterprise website and Core Direct digital advertising channels. They should deeply understand Google’s data platforms, including GA4, Google Ads, Google Campaign Manager, Google Tag Manager/Tealium, Google Search Console, and Looker Studio. They will also have experience integrating Google data into internal systems and connecting Google’s platforms to extract maximum value for both website and digital advertising performance management.
Essential Functions and ResponsibilitiesManaging the setup and implementation of Plymouth Rock’s Google Marketing PlatformTranslate business needs into technical requirements.Integrating platform data with internal data for enhanced insights into the customer journeyCreate dashboards in Looker Studio and Tableau using data from Google platforms to track website and digital advertising performance.Assist in marketing campaign setup using Google’s best practices for tracking and optimization.Leverage data-driven insights to proactively recommend solutions for optimizing these metrics.Analyze website KPIs, user engagement trends, and conversion data of customer behavior; report recommendations for testing.Collaborate with cross-functional teams and align reporting requirements to ensure data consistency across platforms.Provide leadership and guidance to the team of analysts to accomplish these tasks.
Qualifications and Education10 years of experience in marketing/business analyticsBachelor’s degree (B.A.) in computer science, Information systems, math, or statisticsProven experience leading the establishment of GA4, Google Ads, Google Campaign Manager, Google Tag Manager, Google Search Console, and Looker Studio accounts for mid-size to large organizations.Proven experience managing website and digital advertising performanceFamiliarity with database tools such as SQL, R, Oracle, Tableau, or PythonProficiency in developing custom reports, advanced segments, and business goalsProficient working knowledge of Microsoft Office Suite productsExcellent verbal and written communication skills
About the CompanyThe Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
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This position is located in Woodbridge, NJ with potential relocation and sponsorship assistance depending on candidate qualifications.
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