Social Media Account Coordinator

To apply, email a resume, email/cover letter and work examples to careers@primtheagency.com.

Who are we?

We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other. Being a part of this boutique agency will connect you to a roster of distinguished restaurants, real estate projects, lifestyle brands, events and hotels, elevating your career (and your dining points). At Prim, we're incredibly intentional about our company culture and are proud to offer three weeks of vacation out of the gate, birthdays off and mental health days. We believe in a work-life blend, where you'll be empowered to continue learning and growing through mentorship and trainings, along with a connected company culture.

Who are you?

You are a social media enthusiast ready to bring your creativity, analytical mindset, and collaborative style to Prim. You make it your personal mission to craft results-driven content calendars, building engaged communities for social media accounts. Our ideal Social Media Coordinator has developed a confidence that is validated by results and has started to master the delicate balance between surging ahead and asking for help. You thrive off increased client interaction, eager to share well thought out ideas. You anticipate your manager’s needs, are the right hand to our senior team members, and proactively look for opportunities to elevate our content creation process because you value creativity and results as much as we do. If this sounds like you, then please read on!

The Role

The Social Media Coordinator is a critical part of the social media team. You'll take a lead role in content creation efforts (from creating shot lists, to securing models, to executing the content shoots and post-production of imagery). Not only can you understand the long-term goals and strategy of the account, you can also then connect those goals and the overarching strategy to the content creation shot lists. Through your content creation efforts on both the organic and paid fronts, you help to create our clients' storylines for the next month, next quarter, and maybe even next year. This is the level where you'll also begin to learn about the day-to-day client communications, including the external editing process for our client's content calendars.

Duties and Responsibilities

Content Calendars

Maintain multiple clients’ social brands and consistently deliver on-brand copy and content to support their aesthetic and voiceDraft mockups and captions for monthly content calendarsOwn the external editing with client through Canva platformSchedule pre-published content via Sprout Social and Meta Business ManagerPublish content to Instagram, Facebook, TikTok and, at times, LinkedIn in agreed upon cadenceCreate on-brand Instagram Stories for clients

Content Production

Liaise with account teams to understand overarching client goals, and then connect those to content creation goals, shot lists and itinerariesSchedule, hire and procure in advance the appropriate models, influencers, vendors, and props for content shootsExecute end-to-end content creation efforts (video, photo, graphic) at on-property shoots, managing small productions as you go (locations, set pieces, talent, etc.)Create realistic deadline expectations with client for image delivery and uphold on deadlinesExecute post-production efforts (editing per specific brand guidelines, photoshopping as necessary, cropping, etc.) for all content shoots in Canva, Lightroom, or PhotoshopProduce edited video content and Reels using Canva, company designated mobile apps, and native social media appsCreate system for the meticulous management of content archives for each client and ensure content is archived and easily accessibleLiaise and communicate with clients while capturing content and planning one-off content captures

Social Content Strategy and Execution

Work with internal teams to understand and achieve project goalsBe an avid storyteller through imagery and captionsCreate content calendars using produced content and UGCBrainstorm and ideate engaging social posts-be as impactful and discerning with words as you are with visualsDevelop influencer and model / talent relationshipsOffer insights on account / role best practices as it relates to improving content creation flow and processHave knowledge of social reporting, as well as paid social tactics and reportingStay educated and ahead of trends regarding Instagram story tools, templates, and practices

Community Management

Oversee team's UGC (user generated content) request effortsLead reactive community management strategyResearch prospective influencer partners for client collaborationsBuild influencer lists for client campaignsConduct influencer outreach to potential partnersRespond to comments and messages on client social media pages dailyWork with proactive community management efforts, assisting with identifying successful tactics leading to follower growth and brand sentiment

Reporting

Create monthly reports with insights / recommendations for strategy shiftsDraft and contribute to weekly reports and weekly updates. Deploy to clients upon final internal review.Build influencer recapsMonitor channels, engagement, growth and KPIs

Account + Client Management

Assist in the development of annual strategic plans and quarterly goalsAct as client first-responder for imagery requests and photo needs, content calendar requests, and influencer relationsParticipate actively in internal meetings and be a voice on client calls / in-person meetingsProvide detailed meeting notes and consolidated deliverables for your respective section of each client meetingGuide student interns and post-grads

Other

Design monthly email graphics and program in MailChimp platformAnd other tasks, projects, or duties as required

Experience

College Degree or comparable experience required1-3 years professional experience with digital marketing and/or social mediaDeep understanding of major social media platforms from both the user and business perspectivesProficient using tools to measure social media ROI and create reporting such as, Sprout Social, Google Analytics and HootsuiteExperience using content management tools such as Sprout SocialProject management experience preferredSome experience implementing paid social media campaigns on Facebook and Instagram preferredPhoto editing skills and experience using Adobe Creative Suite (Adobe Photoshop & Lightroom)Some experience in Meta Business Manager, Power Editor, Ads Manager, Microsoft Office suite preferredContent creation capabilities preferred: video, photography & graphics, shot lists, props, storylinesAgency experience preferredHospitality industry experience preferred

Requirements

Computer skills, including Word and Excel in a Microsoft Windows environmentEffective oral and written communication skillsExcellent interpersonal skillsExcellent organizational skillsMust be able to identify and resolve problems in a timely mannerWork well in a team environment

Benefits · Salary: $40 - $45K per year· Three weeks paid vacation· 10 paid holidays· Birthday PTO· Health, vision and dental coverage· Hybrid work environment. One required in-office work day per week· Retirement plan with company contribution· Commission on new business· Restaurant trade· Monthly cell phone stipend· One week quarterly social media breaks

If the above description sounds like you and fits your background, apply online by sending a cover letter/email, resume and work examples to careers@primtheagency.com to join the Prim team today!

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Prim strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Prim recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Prim may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.