Campaign Manager, Social

Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Job Description

The Campaign Manager is responsible for developing all elements of a paid media plan strategy all the way through flawless activation in-platform. The Campaign Manager must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. They will have a keen understanding of paid social and how to leverage various ad types and objectives to drive results.

ResponsibilitiesStrategy:Assist in overarching paid social media strategy development for top tier clientsDetermine appropriate audience selection, campaign investment by channel and measurement KPIs for client approvalWork in conjunction with in-house social media buying team to optimize social buys and discuss insights with clientsManage social campaign budgets, including media authorizations and management of billing reconciliation process in PrismaInteract daily and maintain rapport with digital media publishers and clientsDevelop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.Monitor and assess ongoing campaign performance; assist in strategic analysis of campaignsOther responsibilities as assignedActivation:Primary owner of paid social campaign trafficking, optimization, troubleshooting and reporting for account portfolioProvide consistent optimization of paid social campaigns to exceed client expectationsCreate and monitor advertising campaigns using platform UI's across various paid social media channels including Meta, Twitter, LinkedIn, TikTok, Pinterest, and SnapchatRecommend, implement and report optimization recommendations for performance improvements.Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goalsMonitor daily paid social campaign pacing and performance to exceed client KPIs and expectationsEnsure proper internal tools are utilized for lifecycle of social campaign from flawless launch through timely billingBrainstorm and implement new ways to improve advertising and engagement on Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clientsManage internal and external communication during all phases of an active social campaigns lifecycleActualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed

Qualifications

Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study1-2 years experience in social media, advertising or related fieldExperience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM)Experience with various social platforms (Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat) a plusExperience analyzing data and market researchFamiliarity with basic accounting/ math principles; basic statistical analysis experience is a plusMust be a self-starter, with strong media agency planning and organizational skillsRequired PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)Strong time-management and organizational skillsStrong written and verbal communication skills with the ability to present to peers and clientsProven ability to develop and maintain strong professional relationships with colleagues and vendorsExperience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes

Additional Information

All your information will be kept confidential according to EEO guidelines.

LI-Hybrid

24-3967