Sr. Affiliate Manager

Sr. Affiliate Manager ($70K – $90K yr / DOE)

Position Summary.Purple Orange Brand Communications is looking for a results-driven Sr. Affiliate Manager to help lead the agency’s next chapter in affiliate marketing and commerce media management.

Primary Responsibilities

KEY ACCOUNT LEADERSHIP Possesses a masterful understanding of full-funnel affiliate marketing practices and can strategically guide clients’ affiliate programs along that funnel. Can simultaneously manage 5-7 client programs from strategy to tactical execution. Shows a strong ability to plan for account health and program success over short and long-term periods. Prioritizes tactics to align with the client’s goals and proactively adjusts goals when necessary. Brings experience with content-affiliates, loyalty / cashback, coupons, and coordinating paid activations.

CLIENT SERVICE AND EXTERNAL COMMUNICATION Consistently provides superior client service, acts as a direct point of contact, and escalates issues or key risks as appropriate to the Affiliate Director. Works with internal teams to coordinate client deliverables on time. Develops and nurtures excellent client relationships, reflected by very high client satisfaction and deeper client investment into the affiliate practice.

REPORTING AND ANALYSIS Strong ability to strategically review, organize, and present data in an intuitive visual format and verbal presentation. Has strong spreadsheet skills, including the ability to self-organize raw data to troubleshoot problems, identify improvement areas, and suggest new tactics to further client KPIs.

TEAM LEADER AND INTERNAL COMMUNICATION Enjoys sharing information and providing mentorship to other junior team members. Maintains and nurtures strong relationships with affiliate contacts. Serves as a conduit for upward and downward communications, maintains team morale, and is viewed as a reliable, go-to person. Comfortable with team delegation, clearly sets expectations and boundaries, and ensures clear work assignments. Can lead a team through difficult and stressful situations while keeping others motivated.

Some travel is required for client meetings or other internal meetings, conferences, etc.

Position Requirements

Internal Knowledge & Technical Understanding2-3 years direct affiliate marketing experience (in-house, agency, network) required.Knowledge of Affiliate Networks or SaaS platforms (AvantLink, CJ, Impact, etc.) required.Strong familiarity with all relevant data aggregators / providers: Affluent, Google Analytics, Impact, Optimize, CJ, etc.Can troubleshoot attribution issues and facilitate solutions to deep-linking issues, product feeds, GA attribution, etc.Can fluidly interpret search visibility reports to create publisher gap analysis and other partner (PR) opportunities.Advanced Excel capabilities and comfortable with formatting, formulas, customizing. reports, etc.

Client Affiliate ExecutionNurtures excellent client relationships through clear and concise verbal presentation skills, data visualization and storytelling, and compiling weekly and monthly meeting agendas.Has confidence, poise, and eloquence in client meetings and difficult situations.Provides prompt and thorough responses to all client requests.Masterful understanding of key performance indicators (KPIs), and can explain the meaning to others.Practices effective questioning and exhibits a level of executive presence with client teams.Prioritizes competing objectives and self-manages daily tasks in order of urgency and importance.Can identify and communicate strategic next steps, due dates, and task progress to internal teams and clients.Has incredible attention to detail and can multi-task and coordinate several projects at once.Displays accountability, coordinates staff deliverables and always meets deadlines.

Affiliate StrategyCan navigate publisher / affiliate partner communication confidently, striking the right tone between partnerships, advocating in the best interest of our clients, and enforcing program rules.Nurtures long-lasting affiliate partnerships through strategic recruitment and negotiation efforts, thoughtful follow-ups, and optimal commission structure.Discovers ways to elevate client exposure through commission, paid partnerships, and other incentives.Stays abreast of the affiliate landscape to understand various tactics and levers within the program.Plans and executes full-funnel affiliate partnership strategy on a monthly and long-lead basis.Ability to organize thoughts, emails, and other data in easy-to-reference, intuitive ways.Provides excellent oversight of affiliate performance on a regular basis.

Workflow & Internal Team LeadershipCommunicates progress, deadlines and completion of daily / weekly tasks and goals.Shows thorough organizational skills across client deliverables, affiliate media kits, and ongoing tasks.Respond promptly to internal requests from colleagues.Bring problems to the forefront in an appropriate and timely manner.Bring positivity, empathy, and integrity to all internal communication.Escalates potential issues in an appropriate and timely manner.Recognizes the importance of being engaged in their work and keeping clients engaged.Has strong internal motivation to get the job done and done well, with no room for errors.Possesses mature and measured judgment, and the ability to solve problems independently.Comfortable collaborating with team members in a remote environment.Shows an interest in coaching direct reports with an ability to mentor new employees, set them up for success, and delegate tasks for client and team success.Ability to travel up to 10% Compensation.$70K – $90K yr (DOE), Group Health + Dental Insurance, IRA Company Matching, Untracked PTO, remote work / WFH friendly. How to Apply.Please send resume + cover letter + any additional portfolio information to peeltheorange@purpleorangepr.com