Paid Search Manager
📋 Role Overview & Responsibilities
Quote.com is a digital media performance marketing company with a 10+ year track record in the highly competitive online insurance lead generation market. The company’s core competency is large scale customer acquisition for insurance and financial services partners, with expertise in paid search, DRTV, organic search, social, and more. As one of the largest online insurance advertisers, Quote.com helps insurance shoppers save money by comparing the best insurance and financial products. Some of their flagship brands include Quote.com, AutoInsurance.org, Clearsurance, and many others.
As a Paid Search Manager you will earn a competitive salary with uncapped bonus potential for exceeding goals. You will spearhead digital advertising strategies on Google Ads, optimizing campaigns to exceed profitability KPIs and ensure positive ROI. With your expertise in keyword research, ad copy testing, and audience targeting, you will enhance campaign performance across diverse industries. Collaborating closely with cross-functional teams, you'll drive marketing efforts aligned with financial objectives while staying ahead of industry trends to continually optimize campaigns for success.
Primary Role & Responsibilities
Develop and execute digital advertising strategies on the Google Ads platform.Manage and optimize campaigns to achieve profitability KPIs, with a primary focus on maximizing profits and ensuring positive return on investment (ROI).Conduct in-depth keyword research, ad copy testing, and audience targeting to enhance campaign performance and increase profitability.Regularly analyze campaign budgets, pacing, and financial metrics, providing strategic recommendations for optimization.Collaborate with cross-functional teams including creative, analytics, and product teams to align marketing efforts with financial objectives.Utilize prior agency experience or diverse vertical knowledge to develop and implement strategies that drive profitability across various industries.Provide regular reports and analysis on campaign performance, offering insights and recommendations for improving profitability.Stay abreast of industry trends, best practices, and emerging technologies related to Google Ads and performance marketing to continually optimize campaigns.
Work Experience & Education Requirements
3+ years of experience in managing Google Ads campaigns, with a strong focus on driving profitability as the primary KPI.Proven track record of achieving financial goals and maximizing profits through Google Ads campaigns.Expertise in the Google Ads platform, including campaign setup, optimization, and financial reporting.Strong analytical skills and proficiency in data analysis tools such as Google Analytics.Exceptional communication skills with the ability to convey complex financial information in a clear and concise manner.Detail-oriented with a proactive and strategic mindset.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.Bachelor's degree in Marketing, Advertising, Business, or related field is a plus but not requiredStrong project management skillsTechnically savvy
Frequently Asked Questions
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This position is located in United States with potential relocation and sponsorship assistance depending on candidate qualifications.
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