Digital Marketing Manager

Who We Are

Residents Medical is an education consulting company specializing in the field of graduate medical education. We provide guidance services for medical students and graduates enabling U.S. and International medical students and graduates to be a top viable candidate to effectuate a successful National Resident Matching Program (NRMP) Match. Services range from USMLE tutoring, ERAS application assistance, CV and PS Revamping, and assistance obtaining externships and research fellowships.

Who We Are Looking For

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Handle strategic online initiatives· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns· Design, build and maintain our social media presence· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)· Identify trends and insights, and optimize spend and performance based on the insights· Brainstorm new and creative growth strategies· Plan, execute, and measure experiments and conversion tests· Collaborate with internal teams to create landing pages and optimize user experience· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points· Instrument conversion points and optimize user funnels· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate· Work with other department heads and staff to discuss plans and marketing strategies· Collaborate with finance staff to set and stay within budget· Interface with, and manage outside vendors for marketing related activities Requirements and skills · BS/MS degree in marketing or a related field· Proven working experience in digital marketing/digital media· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media advertising campaigns· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate· Experience in managing projects simultaneously across different verticals· Strong analytical skills and data-driven thinking· Independent thinker - must be a problem solver and always be looking for ways to streamline and improve existing systems and processes, as they relate to marketing, without needing to be told· Video editing is a plus

Equal Employment Opportunity: Residents Medical is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees and applicants are treated with fairness, dignity, and respect. Employment decisions at Residents Medical are based on merit, qualifications, and business needs, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable law. We strive to attract, develop, and retain the most talented individuals from all backgrounds, and we encourage applications from candidates of all backgrounds and perspectives.