SEO and Performance Marketing Coordinator
📋 Role Overview & Responsibilities
Rise48 Equity is looking for a SEO and Performance Marketing Coordinator who is a SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, YouTube, and Social Media in order to maximize ROI.
The ideal candidate is a quick learner, creative, organized, and will assist in all areas of marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.
Responsibilities:Create social media content, newsletters, MS PowerPoint/Canva presentationsOrganize new leads in CRMAssist with press releases and write blog contentCreate graphics for campaignsAssist with creating digital content ideas & strategiesResearch marketing & social media trendsContribute to marketing & creative brainstorm initiativesIdentify and propose internal/external ideas and initiatives to help promote general awareness of company brandAssist in event planning – meetups, conferences, retreats, etc.Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics & campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepanciesOptimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion, and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksResearch and gather relevant links, data, information for marketing strategiesMonitor and implement data into excel spreadsheets and powerpoint/Canva presentationsDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Requirements and skills:Proven SEO experienceWork experience with Social Media, Graphic Design, and Content CreationProven SEM experience managing PPC campaigns across Google and Social MediaProficient plus or advanced skills on Microsoft ExcelSolid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics toolsExperience with A/B and multivariate experimentsExperience with UTM tracking campaignsKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEMBS/MS degree in Marketing or a quantitative, test-driven field
What We Offer:Professional and upbeat work environmentCompetitive compensationGenerous paid time offMedical, dental and vision coverage401KEmployee appreciation events
Frequently Asked Questions
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This position is located in Scottsdale, AZ with potential relocation and sponsorship assistance depending on candidate qualifications.
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