Senior Marketing Manager

Rivia Health Marketing Manager Job Description

April, 2024 Who We Are Rivia Health is a seed-stage, entering Series A, B2B SaaS software startup at the intersection of fintech and healthcare tech. We're on a mission to transform the medical billing experience by merging the worlds of technology and healthcare to solve patient and provider pain points and bring ease and efficiency to healthcare payments. Our mobile-first technology suite helps healthcare provider organizations increase overall patient payments, speed up cash flow, lower operating costs, and improve the patient experience. We help improve economic outcomes for patients and providers, delivering a 500%-2,000% return on investment for provider groups, making safe financing options available, and preventing patients from being sent to collections.

Who We Are Looking For We are looking for a marketing leader with experience driving lead generation using tactics such as account-based marketing, digital campaigns, ad spend management, social post and email content creation, event marketing, and a webinar series. This role will drive both strategy, content creation, and execution of campaigns. To start, you’ll be a marketing team of one. Down the road, as the company grows, you’ll be building the marketing team from the ground up. As a department of one, you’re adept at self-management and prioritization and enjoy working on a variety of projects in tandem, from high-level conceptual work down to nitty-gritty execution. You’re a team player who wants to get in on the ground floor of a mission-driven healthcare technology startup and revolutionize the healthcare payments experience.

What You Will Do Drive comprehensive and cohesive digital messaging campaigns across multiple platforms to generate leads for the sales team via demos booked and warm lead lists. Act as service partner to and enabler for the sales team to accelerate topline revenue bookings. Ensure that all written and visual material embody the Rivia Health brand Design across multiple digital avenues, distilling concepts and data to effectively communicate in presentations and data sheets, on our website, EMR marketplaces and on social media. Write and design materials for print (e.g. conference banners and other event materials) Write and/or copyedit across multiple channels.

Ongoing Content creation Marketing emails Customer emails Partner emails Linkedin posts Linkedin ads Google retargeting ads Meta ads Webinars Account-Based Marketing Campaign Management Ad Spend Management

Conference Event marketing Identify best conferences to participate in Execute 4-6 conferences / year Marketing lead generation activities before, during and after conference

Sales Enablement List management Sales sequence coordination and management Sales deck, proposal, one pagers, and other sales presentation material management

Web presence management Website EMR marketplace presence Social pages

Product Marketing Product naming support Update marketing materials and website presence when new releases are complete

Lead Generation Referral Partner Process Management Customer referral process management Customer case study process management Reviews and testimonial process management

What You Will Need Self-Direction You are comfortable directing your time and energy independently and working as a creative team of one on a remote team. You are self-motivated and are excited to learn what you don’t know or improve what you do know in order to accomplish your goals. Entrepreneurial Spirit You like rolling up your sleeves, identifying areas of improvement, and taking initiative to deliver results. You are comfortable with ambiguity and asking the right questions to gain clarity and deliver what best fits the situation at hand. Enthusiasm Your energy positively impacts the Rivia Health team in every interaction. Persistence You have demonstrated grit in challenging situations that will enable you to move forward with momentum. You are excited by the challenge of maintaining the Rivia Health brand across multiple avenues. Team Player You know how to communicate clearly and give and receive feedback well. You know how to get things done efficiently – relying on the right resources within the team when needed. Bonus Skills Healthcare industry experience and knowledge of how to market to healthcare provider system executives.

What You Will Get Competitive annual salary compensation package. Variable compensation tied to inbound lead generation results, measured by inbound demos booked. Three weeks paid vacation and benefits, including Medical, Dental, Vision, Parental Leave, ancillary plans, and 401k. Flexible, remote work environment with a friendly and passionate team. A chance to be at the forefront of bringing the empowerment and convenience of automation and mobile technology to the healthcare industry.