Marketing Technologist
📋 Role Overview & Responsibilities
Robert Half is working with a client in the Software industry looking to hire a Marketing Technologist. As a Marketing Technologist, you will be responsible for managing and optimizing their marketing technology stack, ensuring seamless integration across multiple platforms. Your role will involve working closely with various departments within the company, particularly the marketing and sales teams, to enhance processes, eliminate data redundancies, and drive efficiencies. Specifically, you will play a critical role in deduplication efforts within HubSpot, handle synchronization issues between HubSpot and Salesforce, monitor system errors, analyze form fills, and assist in developing and implementing marketing automations.
Responsibilities:- Help manage their marketing technology stack, including but not limited to HubSpot, Salesforce, and other relevant platforms.- Collaborate cross-functionally with marketing, sales, and IT teams to streamline processes and ensure accurate data flow between systems.- Lead efforts to de-duplicate data within HubSpot, maintaining a clean and organized database for effective marketing campaigns.- Troubleshoot and resolve synchronization issues between HubSpot and Salesforce, ensuring seamless integration and data accuracy.- Monitor system errors, anomalies, and inconsistencies, taking proactive steps to address and rectify issues promptly.- Analyze form fills and lead submissions to gather insights into customer behavior, preferences, and trends.- Stay updated on emerging technologies and trends in marketing automation and CRM systems, recommending improvements and optimizations.
Qualifications:- Proven experience as a Marketing Technologist, Marketing Operations Specialist, or similar role.- Experience with marketing technology platforms such as HubSpot, Salesforce, Marketo, or similar CRM and marketing automation tools.- Understanding of data management principles, with the ability to de-duplicate, cleanse, and maintain databases.- Experience troubleshooting and resolving synchronization issues between HubSpot and Salesforce or similar CRM systems.- Excellent communication skills with the ability to collaborate effectively with cross-functional teams.- Certifications in HubSpot, Salesforce, or relevant marketing technologies are a plus.
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This position is located in Raleigh, NC with potential relocation and sponsorship assistance depending on candidate qualifications.
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