Marketing Operations Manager (Funnel Guru)

Are you a HubSpot guru with a passion for sales and marketing technology? Do you have a borderline obsession with funnel metrics? Do you have a love for reporting and KPI tracking? Are you passionate about helping enable salespeople to sell more? Do you have a strong opinion on tracking marketing attribution and the best way to track ROI? If so, keep reading…

The Marketing team at RTA is looking for a Marketing Operations Manager. You will serve as the primary company HubSpot administrator and are responsible for supporting and executing campaign operations, data maintenance and augmentation, enhancing overall marketing process, technology, and workflows. You will also own our overall operational strategy for attribution, tracking and reporting of marketing performance.

The ideal candidate has a passion for data and marketing, thrives in a fast-paced, team environment, and is committed to helping drive measurable results in our marketing programs. Sound intriguing? Apply!

What We’re Looking For

Someone who

• Will hold themselves and others accountable while being emotionally intelligent and humble.· Will passionately care about our clients and the jobs they do. Our clients are government fleet managers, parts clerks, automotive technicians, and they maintain everything from squad cars to school buses so that everyone comes home safely at the end of the day.· Fully embraces team health and eliminating the “5 dysfunctions of a team” (Patrick Lencioni).· Has the ability to pivot quickly when needed and maintain a positive attitude.· Is willing to lift boxes, clean floors, and hold doors if that’s what it takes to get something done.· Loves to read, learn, grow, and stretch themselves. Stays current on marketing operations best practices and trends.· Thinks of themselves less, while not thinking less of themselves.· Constantly looks for more: more to learn, more to do, and more opportunity.· Has good ideas on how to SEO this job posting!

Specifically, someone who

• Is data-driven and analytical; adept at identifying trends and drawing conclusions from multiple data sources.· Has deep experience with HubSpot including marketing automation, reporting, dashboards, workflows, attribution reporting, and sales enablement.· Understands B2B marketing and can operationalize Account Based Marketing programs with intent data, target accounts, scoring, and qualifying.· Ability to analyze marketing and sales data to develop insights and make recommendations on areas for optimization.· Understands the marketing technology landscape and can recommend systems and manage the RTA marketing tech stack.· Experience with web analytics tools, Google tag management, and basic SEO tools like SEM Rush.· Has 5+ years of marketing operations experience in a high-growth B2B environment and 3+ years of HubSpot experience (certifications preferred).Does this sound like you? Let’s talk!

Key Results Areas (aka the Job Outcomes)1. KPIs based on organic search web traffic, funnel conversion rates, and ROMI.2. Develops and executes a marketing operations strategy to increase revenue.3. Leverages and maintains technology for data quality, processes, and reporting.

Detailed Duties List

• HubSpot and Tech Administration – Administers sales and marketing platforms including HubSpot, Seamless.ai, Vidyard, Zapier, and Pandadoc.· Reporting and Dashboards – Develops all department reports, attribution, and dashboards to accurately report marketing performance.· Marketing Process Management – Manage marketing processes including target lists, landing pages, emails, campaigns, workflows, scoring and qualification rules.· Program Execution – Work with the product and demand marketing managers to execute programs designed for lead acquisition, prospect, and customer growth.· Data Quality and Governance – Develop, implement, and train stakeholders on campaign governance and hygiene/quality processes.· Account Based Marketing – Manage operations of 1-1, 1-Few, and 1-Many ABM programs including targeting, triggers, and reporting.· Website Performance – Conduct SEO activities to improve site visibility and suggest improvements to improve usability and lead conversions.Feeling confident that this is in your wheelhouse? Let’s put that to the test!

The Bottom Line

You’ve made it this far, so congratulations! We are really looking for people who are ideal team players, with an almost frightening intensity around people, and a passion for developing team members. Base salary for the role is between $95k and $120k, based on experience. This is a full-time, hybrid role and time in office is dependent on your location.

About Us

RTA has been established since 1979 and is a certified Great Place to Work! Our purpose is to help fleets succeed, with our current mission to help fleets save $100m in their operations. We pride ourselves on creating a caring, team-oriented, family-friendly atmosphere for both staff and clients, and love that our work makes a positive impact on all the lives we touch. Our clients carry kids in school buses, first responders in emergency vehicles, patients in ambulances, food and medical supplies in trucks, and people just taking the bus or train to work. We do meaningful work, and we want our clients to have the best tools and experiences available to them.

Our office spaces are open, spacious, and colorful, with an abundance of natural light. We come together often as a company to enjoy freshly baked desserts or awesome lunches, and genuinely enjoy each other’s company. We offer some pretty unique perks and benefits, as well as all the standard ones.

Coming from the east side? You’ll enjoy waving at the traffic going the other way while never having to stare at the blinding sun. It only takes about 30 minutes to get here from downtown Scottsdale in the mornings. We are located close to Arrowhead Mall, with quick access to the 101 from multiple directions.

If all of this sounds like you, and your type of company, then click apply! Seriously, we’ve asked you three times, and you are still reading. Might be time to re-evaluate our job ads!

IndustrySoftware Development

Employment TypeFull-time