CRM Manager
📋 Role Overview & Responsibilities
SAGE & SOUND MANAGER OF CRM + LIFECYCLE MARKETING
Who is Sage + Sound?We are on a mission to create a simplified path for everyone to explore wellness in a way that meets their unique physical, mental, and spiritual needs. Located on the Upper East Side of New York City, Sage + Sound is a wellness destination that offers a variety of curated programming, products, and self-care services aimed to elevate one’s well-being by enabling individuals to explore and simplify their own self-care routine while engaging with others who have the same goal. Why work at Sage + Sound?We come to work every day because we enjoy working with each other and exemplify our core values in everything we do. These are our guiding principles that inform both why we work and how we work as a team. We believe:that wellness comes first for our team, our partners, and our clients.that each of us is inherently whole and capable of greatness.in a culture of kindness and respect.in assuming positive intent of others.that authenticity should be celebrated.that every individual’s contribution is equally important.
What We’re Looking ForWe are looking for an experienced, customer-centric, and results-oriented CRM leader to drive acquisition, retention, and loyalty for the Sage+Sound business. In this role, you will have the opportunity to be both data-centric + creative in order to drive innovative and best-in-class strategies across Email, CRM, SMS, and Loyalty - along with developing our strategic roadmap. You will collaborate closely with partners in Marketing, eCommerce, Operations, and Creative to develop insights-driven campaigns and tactics aimed at driving growth, revenue, and customer engagement. This role reports to our Head of Marketing.
What You’ll Do:Own the end-to-end process of the customer lifecycle, delivering on business objectives, while creating a seamless customer journey from acquisition to retentionCreate and manage the CRM, Email (Klaviyo), SMS (Attentive) + Loyalty roadmapOwn and manage Email/SMScalendar, creative briefs, linking strategy, QA testing, scheduling, deployment, and reportingCreate robust reports and dashboards to analyze/identify insights from customer dataDevelop recommendations to continually improve CRM strategies and tactics that aim to shift customer behaviorImprove customer repeat purchase rates and drive AOV, LTV, IPTLeverage customer data to engage customers with personalized, targeted, and relevant campaigns across all lifecycle stages to encourage acquisition while driving loyaltyEstablish KPIs and deliver reporting/analytics on a weekly/monthly/quarterly basisDevelop an A/B Testing cadence to discover the best marketing practices to use within each customer segmentOversee the development, execution, and reporting of feedback surveys (Typeform) that will help inform and improve customer experienceEvaluate and integrate new CRM platforms and tools that will help drive the CRM strategy to achieve business objectivesHelp create and implement marketing processes based on business needsDevelop strategies to acquire new customersUtilize best practices to segment customer database to optimize and customize customer communications and drive engagement
About You: (required)Bachelor’s degree5+ years of experience CRM + lifecycle marketing at high-growth omnichannel brandsExtensive knowledge of Marketing Automation + managing CRM tools integrationsStrong project management skills, staying organized, and prioritizing deadlinesProven ability to translate analytic data into strategic ideasProven analytical, business planning, strategic planning, and leadership skillsEqual parts Creative thinker and data-driven decisionmakingHave a “roll up your sleeves” mindset
Compensation: $90-100k
What We OfferCompetitive compensationMedical, dental, and visionPTO and paid Holidays
Sage + Sound provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training
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