Director of Video Strategy & Brand Development

Salem Web Network is seeking a dedicated and experienced Director of Video Strategy & Brand Development to build on our video monetization strategies and increase video viewership.

The ideal candidate will oversee brand management and supervise a creative team for popular media sites such as GodTube and GodUpdates. They will be passionate about digital media, possess strong leadership qualities, and have a proven track record in brand management, social media marketing, and content strategy. This role involves supervising staff, managing social media presence, cultivating content partnerships, negotiating with record labels, crafting engaging copy, and curating brand content. The video strategy director will play a pivotal role in shaping and executing the branding strategies for our online media platforms.

Responsibilities:Supervise and lead a team of staff members responsible for various aspects of brand management and content creation.Develop and execute comprehensive social media strategies to increase engagement and drive traffic to our online media platforms.Manage high-level relationships and negotiations with record labels and other key partners.Write compelling copy for newsletters, promotional materials, and social media posts.Curate and select brand content, including videos, to ensure alignment with brand identity and audience preferences.Analyze performance metrics using tools such as Google Analytics to optimize content and marketing strategies.Collaborate with internal teams to develop and implement branding initiatives that support business objectives.Stay informed about industry trends and best practices in branding, social media, and online content management.Conduct regular performance evaluations, provide feedback, and support professional development opportunities for team members.

Qualifications:Bachelor's degree in Marketing, Communications, Business, or related field.Proven experience in brand management, social media marketing, and content strategy.Strong leadership and team-building skills with the ability to motivate and inspire others.Excellent written and verbal communication skills, with a keen eye for detail.Knowledge of marketing and advertising sales principles.Proficiency in Google Analytics and other relevant analytics tools.Experience in negotiating and managing partnerships with external vendors and partners.Demonstrated ability to develop and execute branding strategies that drive engagement and growth.Familiarity with online content management systems and digital publishing platforms.Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.Strategic thinking and problem-solving skills, with a results-driven mindset.

Benefits:Salem Author Services, a subsidiary of Salem Media Group, provides a casual, friendly atmosphere with competitive salaries and a comprehensive benefits package that includes medical, dental, life insurance, a 401K program & more. Salem Media Group is an equal opportunity employer.

About Us: Salem Web Network is a division of Salem Media Group, the nation’s largest Christian media company. As the leading provider of Christian and family-friendly content on the Internet, SWN operates over 50 websites. Salem Media Group is an equal opportunity employer.

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.