Marketing Specialist
📋 Role Overview & Responsibilities
Job Title: Internal Marketing Specialist - Lead Generation
Sales Empowerment GroupPlymouth, MNFull-time, In-office
About Us:Sales Empowerment Group is a dynamic and innovative sales enablement company, dedicated to helping our client companies accelerate revenue. We do this by driving demand generation, attracting sales talent and helping sales teams maximize their selling skills. We're seeking a highly motivated and skilled Internal Marketing Specialist to join our marketing team. This position plays a crucial role in driving lead generation initiatives to support our sales team, contributing to the growth and success of our organization.
Job Description:As the Internal Marketing Specialist at Sales Empowerment Group, your primary responsibility will be to generate high-quality leads that will fuel our sales efforts. You will leverage your expertise in various marketing channels, including mass email campaigns, video production, podcasting, and social media, to identify, nurture, and convert prospects into qualified leads. This role offers an exciting opportunity to make a significant impact on our business through innovative marketing strategies.
Key Responsibilities:Lead Generation: Develop and execute lead generation strategies to create a consistent flow of high-quality leads for our sales team. Email Marketing: Plan and implement mass email campaigns, including creating content, managing subscriber lists, and analyzing campaign performance to maximize lead acquisition.Video Production: Collaborate with the creative team to produce engaging videos that resonate with the target audience and drive lead generation efforts.Podcasting: Contribute to the development and promotion of podcasts, focusing on relevant topics and industry trends to attract potential leads.Social Media: Utilize social media platforms to identify and engage with prospects, leveraging content marketing and advertising to increase lead acquisition.Content Creation: Create compelling content (articles, blog posts, infographics, etc.) that captures the interest of potential leads and encourages them to take action.Lead Nurturing: Implement lead nurturing strategies to guide leads through the marketing funnel, ensuring a seamless transition to the sales team.Analytics and Reporting: Monitor, track, and analyze the performance of lead generation efforts, making data-driven recommendations for improvement.
Qualifications:Degree in Marketing, Business, or a related field (or equivalent experience).Experience in lead generation through email campaigns, video production, podcasting, and social media.Experience with marketing automation tools and CRM systems.Written and verbal communication skills.Analytical and problem-solving abilities.Thinking and ability to generate innovative marketing ideas.Ability to meet and exceed lead generation goals.Project management and organizational skills.
Benefits:Salary and performance-based incentives.Dental, and retirement benefits.Development opportunities.Collaborative and supportive work environment.Internal growth and advancement opportunities.
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