Marketing Program Manager
📋 Role Overview & Responsibilities
NEW OPPORTUNITY: Paid Search (SEM) Program Manager.
Role Overview: Big tech company is seeking an expert in search engine marketing to join their global digital marketing team. As a Paid Search (SEM) Program Manager, you will drive their Paid Search and Shopping programs across the Americas region. This role is instrumental in boosting sales and amplifying awareness of the retail programs and value propositions.
Responsibilities:Lead the hands-on management of the Americas search engine marketing program from strategy to execution.Set up, launch, track, and scale campaigns on Google and Bing, encompassing text ads and Google Shopping (PLA) ads.Monitor cost, demand, and revenue performance against set goals, optimizing campaigns for improved value.Stay abreast of the latest developments in search engines, digital marketing, and industry tools.Evaluate opportunities against financial objectives and brand alignment, conducting tests as necessary.Recommend and execute new tests and beta opportunities.Collaborate with the Data Sciences team to provide analytical support on campaign performance.
Skills Required:Extensive hands-on experience with search engine marketing and bid management systems.Strong direct response marketing skills, balancing revenue and cost goals effectively.Proficiency in problem-solving, deriving insights from data, and storytelling based on results.Expertise in account re-organization and keyword segmentation.Familiarity with managing Google Shopping/Product Listing Ads preferred.Highly analytical with advanced Excel skills.Ability to thrive in a fast-paced, dynamic environment, both independently and within a team.Exceptional attention to detail with strong organizational and time management skills.
Qualifications:5+ years of experience in Paid Search performance marketing programs.Experience managing and optimizing product feeds is highly preferred.Excellent verbal and written communication skills.Experience with a global brand preferred.Google AdWords certification and familiarity with Bing Ads are preferred.Experience with bid management platforms like Marin (preferred), Adobe, Doubleclick, or Kenshoo.Proficiency in Spanish, Portuguese, or French is advantageous but not required.Bachelor’s degree required.
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