Vice President Marketing

Who's SALUS?

At the forefront of the construction and labor industries, SALUS is redefining safety with its innovative SaaS platform designed to streamline and digitize safety workflows. Our robust web and mobile applications are revolutionizing real-time monitoring and reporting, enhancing safety compliance across countless job sites.

About SALUS

SALUS is a VC-backed startup known for its dynamic culture and strong customer base across North America. With a track record of high retention rates and significant market expansion, we are looking to enhance our strategic marketing efforts. We are seeking a VP of Marketing with a strong focus on growth to propel our brand and market presence to new heights.

Role OverviewAs the VP of Marketing at SALUS, you will lead our marketing department, focusing on accelerating growth through strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue. Reporting directly to the CEO, you will align marketing strategies with business objectives, ensuring seamless collaboration across Sales, Product, and Customer Success teams.

What You'll DoStrategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with SALUS's business goals. Focus on scalable growth strategies, leveraging both traditional and innovative marketing channels.Customer Acquisition and Retention: Implement targeted marketing campaigns designed to attract and retain customers. Utilize data-driven approaches to optimize campaign effectiveness and ROI.Data-Driven Marketing: Leverage analytics and market research to guide marketing decisions, understand customer segments, and identify opportunities for growth.Brand Management: Elevate the SALUS brand, ensuring it resonates with our target markets and stands out in the competitive landscape. Oversee brand messaging across all channels to maintain consistency and impact.Cross-Functional Collaboration: Work closely with the Sales, Product, and Customer Success teams to ensure marketing strategies effectively support sales and product initiatives. Ensure that marketing efforts are closely aligned with customer needs and product capabilities.Team Leadership and Development: Build, mentor, and lead a marketing team that is equipped to execute strategies effectively. Foster a culture of innovation, collaboration, and accountability within the team.Market and Competitive Analysis: Keep a pulse on industry trends, customer insights, and competitive movements to inform strategic adjustments and opportunities for innovation.

What You BringProven experience as a VP of Marketing or similar senior-level marketing role, preferably in a SaaS or technology-focused company.A strong track record of developing and executing successful growth-focused marketing strategies.Expertise across digital marketing, content marketing, offline marketing, account-based marketing (ABM), direct mail, SEO/SEM, and social media strategy with a knack for driving growth.Excellent leadership qualities, with the ability to inspire and manage a high-performing marketing team.Strong analytical skills, with experience in using data to inform marketing strategies and decisions.Exceptional communication and interpersonal skills, capable of fostering strong relationships both internally and externally.Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field preferred.