Director of Event Marketing
📋 Role Overview & Responsibilities
Director, Event MarketingSAPinsider | Chelmsford MA – Global Headquarters (Virtual Office Considered)About SAPinsider: The Largest and Most Active, Global SAP Member CommunitySAPinsider is an independent research and marketing services organization that owns the largest global SAP technology and line of business professional community with over 900,000 technology and business members. SAPinsiders are either currently using or considering using the SAP software solutions, partner solutions and various cloud platforms to enable digital transformation, process automation and operational excellence within their respective businesses.
During 2024 SAPinsider is running a portfolio of 8 global events and summits. It is anticipated that will increase to 12 or more in 2025. Upcoming Events & Conferences - SAPinsider
The Role:The Director is a proven B2B event and content marketer with strong skills in driving attendee ticket conversions, event website traffic conversions, group sales leads, event email campaign performance and social sharing. The Director is self-motivated, always puts the community first and is driven for high performance for the company.
The role reports directly to the CEO, SAPinsider.
Specific Responsibilities includeLeads a small 2-3 person event marketing team assuring achievement of event attendee budgeted goals on a timely basis.Leads migrating the sales process for event attendees from direct sales (70% today) to marketing only e-commerce sales (30% today) to 80% marketing only e-commerce sales.Website, Mobile, email, social, sponsorsManages all marketing campaigns for Global Events and Summits annually.Develops and implements email campaigns for global events such as annual conferences, summits, Executive Forums and roadshows with the primary focus on driving higher event ticket sales as well as conversion and customer engagement.Partners closely with our content and design teams to create visually appealing email templates as well as written content that is unified and targets high open and click through rates.Grows and strengthens our digital marketing presence for all events on social media channels, developing relevant content and managing each site to ensure timely updates for all event information.Writes compelling email copy that incorporates best practices to gain awareness and conversions for event attendance.Develops targeted event sponsorship campaigns focused on marketing executives at SAP and SAP Partner technology vendors.Leverages data analytics to help drive decisions and strategies and shares insights and data with others for all email campaigns.
Professional Qualifications:B2B Enterprise Technology event marketing experience.Success in running the end-to-end marketing campaigns for multi-day, global B2B events with 100’s to 1,000’s of paid in-person attendees.Proven experience in building compelling event websites and mobile applications featuring session depth, speakers and experiences.Experience building and deploying targeted Persona role-based marketing campaigns to drive increased awareness, engagement, and conversions.Proven experience with managing email and newsletter campaigns to drive attendee and group registrations.Direct experience with opt-in registration-based marketing campaigns.Hands on experience with email management and marketing automation software platforms with a strong preference for HubSpot certified.Direct experience with event marketing website registration platforms, mobile event applications and WordPress CMS.Knowledge of current social media platforms and digital marketing channels to drive audience acquisition and awareness.CompensationThe Director enjoys a competitive base salary and annual bonus plan with a year 1 annual compensation of $150,000+ and growing from there. In addition, the role participates in all SAPinsider employee benefit programs including:
Healthcare coverageDental care coverageLife insuranceUnlimited PTOFlexible spending accounts401K plan with company matchNext Steps: Send your confidential resume and cover letter to James Bedard Chairman & CEO, james.bedard@wispubs.com and reference the role in your cover letter and why this is the right next step for you.
Frequently Asked Questions
How do I apply for the Director of Event Marketing position at SAPinsider? ▼
Click the “Apply for this Position” button on this page to submit your application directly to SAPinsider without recruitment intermediary fees.
Is this position eligible for remote work or visa sponsorship? ▼
This position is located in Chelmsford, MA with potential relocation and sponsorship assistance depending on candidate qualifications.
Are there any candidate fees on Hirely? ▼
No. Hirely is completely free for candidates. We never charge registration fees or placement fees.
Legitimate employers will never ask you to transfer funds, purchase equipment from unauthorized vendors, or pay application/visa fees. Hirely rigorously monitors listings, but always verify communication is from official corporate email domains.
Learn how to protect yourself against employment fraud →