Marketing Research & Demand Generation Analyst

SitelogIQ is a rapidly growing energy and facility services company focused on making buildings better. We provide planning, design, and management solutions for organizations that want efficient and sustainable building environments that are healthier and safer for their occupants.Our Marketing Research & Demand Generation Analyst will be a SitelogIQ Headquarters employee and can work a hybrid arrangement in close proximity to an office location (Minneapolis, Chicago, Sacramento, or Harrisburg, PA). As a Marketing Research & Demand Generation Analyst, your data sleuthing ability and keen campaign insight and analysis, as well as presentation skills will make you an instrumental team member. in support of go-to-market strategy implementation. You’ll provide crucial intelligence for our marketing and sales teams as part of our go-to-marketing strategies.As a contributing team member of a high-performing team, we’re looking for a real go-getter; someone who can use their technical skills and analytical expertise to deliver immediate value and help drive positive outcomes. The successful candidate must be excited to learn about SitelogIQ and our industry and make the important connection between strategy and execution.Marketing Research & Demand Generation Analyst Responsibilities:Conduct deep market research, analyze insights, and distill key company and leadership intel into concise reports for sales and marketing team use, through data mining and scientific investigation.Develop vertical-specific lead contact lists and help to personalize messaging through copywriting.Develop vertical and market specific call/cold email messages and facilitate campaign A/B testing.Responsible for tracking, analyzing, and reporting of demand generation outreach performance and success, and present to sales and marketing teams.Act as the marketing front person to sales and product marketing teams to support collaborative lead nurturing and business development efforts.Understand and take an active role in improving marketing strategy and campaign practices, mining for emerging trends, efficiencies, and automations that advance our campaign efforts and ensure the messages are delivered accurately and properly to current and prospective customers.Be a campaign connoisseur and collaborate with marketing team members to develop and implement effective email drip campaign sequences. You’ll need to build and maintain strong relationships throughout our organization.Marketing Research & Demand Generation Analyst Qualifications:Associate or Bachelor’s degree in Marketing or Communications 2+ years of experience; experience in a B2B SaaS support role a plus. Strong computer, scientific, analytical, and organizational skills.Keen relationship builder.Informed on market trends and how to build and maintain a competitive landscape.Detail orientated with excellent oral and written communication skills.Self-motivated, adaptable, collaborative, curious, and has a positive attitude.Comfortable serving in a liaison and advocate role; and interacting with varying levels of stakeholders.Must be able to quickly learn new techniques, juggle multiple projects and deadlines, keep accurate records, and communicate effectively.Experience with ZoomInfo a plus.No agencies pleaseBenefitsWe offer a highly competitive salary, and comprehensive benefits, including:Medical, dental, and vision insuranceDisability and life insurance401KFlex time off12 paid holidaysTuition reimbursementOpportunities to drive our DE&I efforts by joining our affinity groups, Veterans and Allies Leadership Organization or Women Inspiring & Strengthening EveryoneOpportunities to give back to our local communities through organized events or fundraisersMore About SitelogIQAt SitelogIQ, we’re focused on creating a great environment for our team first so that it is more energizing and rewarding to focus on creating a great customer experience. That’s what we call a win-win.We partner with clients in K-12, higher ed, government, healthcare, multifamily housing, and industry to optimize energy efficiency, improve indoor air quality, address lighting, and improve the customer experience. With offices across the country, it’s rewarding to make a difference in the communities where our teammates live and work.SitelogIQ is an Equal Opportunity Employer and participates in E-Verify.