Senior Paid Search Associate, SMC

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snapchat is a camera and messaging app that connects people to their friends and the world. Every day around the globe, millions of people use Snapchat to communicate with friends, build relationships, play, and learn. No matter where you are or how you express yourself, it’s always the fastest way to share a moment!

We’re looking for a Senior Paid Search Associate to join Snap Inc.’s global Small and Medium Customers (SMC) organization. This role will lead the execution of SEM campaigns aimed at acquiring advertisers and driving revenue in priority SMC segments.

The ideal candidate is a data-driven marketer with direct experience in running global campaigns and tracking to business goals, including monthly active users/advertisers and ROAS, in a B2B environment.

What You’ll Do:

Lead the execution of Google Ads and Bing Ads SEM campaigns across key global marketsConduct keyword research and ad type, bidding, and ad copy optimizations to continuously improve CVR and CPA and maximize ROASExecute A/B experiments to test landing pages, platform features, ad copy, etc., driving performance improvementsIdentify opportunities for market and platform expansion, and lead expansion effortsPartner with CRO, SEO, Content/Creative, and Data Science to ensure the alignment of SEM efforts with overall SMC marketing objectivesStay up-to-date on SEM industry trends, technical updates, and best practices to drive innovationManage quarterly and channel SEM budgets effectively and efficiently

Knowledge, Skills & Abilities

Strong understanding of SEM principles, techniques, and best practices, as well as digital marketing KPIsExcellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisionsAbility to adapt to changing priorities and comfort with ambiguityDetail-oriented with strong organizational and project management skills, capable of managing multiple campaigns, projects, etc., simultaneouslyEffective communication and collaboration skills, with the ability to work cross-functionallyCreative thinking and problem-solving abilities to drive continuous improvement and innovation in SEM strategies and tactics

Minimum Qualifications

Bachelor's degree or equivalent years of experience 5+ years of hands-on experience managing SEM campaigns, preferably at a tech company or digital agencyProven track record of driving results and achieving performance goals through SEM initiativesAdvanced understanding of Google Ads, Bing Ads, and other SEM platformsStrong analytical skills and comfort with Microsoft Excel

Preferred Qualifications

Experience in B2B marketingExperience executing global SEM campaignsFamiliarity with conversion tracking and tag managementFamiliarity with other paid media digital channels (e.g. video, display, social media, etc.)Passion for change, Snapchat, and creativity!

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $114,000-$171,000 annually.

Zone B

The base salary range for this position is $108,000-$163,000 annually.

Zone C

The base salary range for this position is $97,000-$145,000 annually.

This position is eligible for equity in the form of RSUs.