Director of Communications (Consumer Products)
📋 Role Overview & Responsibilities
Employee Applicant Privacy Notice
Who we are
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
We are seeking an experienced communications leader to help build brand awareness of SoFi and its consumer products across banking, investing, lending, and other personal finance offerings. The Director of Communications (Consumer Products) will partner closely with our brand, product marketing, social, and creative teams to conceive, develop, and implement programs that attract attention and build trust.
This role requires a deep understanding of cultural trends and the ever-evolving media landscape to help SoFi stand out in a crowded environment and fulfill its mission.
Key Responsibilities
Develop and implement consumer-facing communication programs that support SoFi’s mission and business objectives.Craft data-driven insights and compelling stories that resonate with our target audiences.Employ measurement techniques to assess the impact of communication strategies and adjust tactics accordingly.Maintain an extensive, up-to-date knowledge of the media ecosystem and how to maximize investments across owned, earned, and paid.Serve as a strategic advisor to senior-level executives, providing insights and recommendations on communication strategies.Bridge the gap between strategic planning and execution, ensuring seamless implementation of communication initiatives as part of creative marketing programs.
Qualifications
At least 10-12 years of experience in communications, with a strong preference for work on behalf of innovative,consumer-facing brands.Proven track record of generating earned media and enhancing brand reach in crowded environments.Strong relationships with reporters, editors, and producers. Strong understanding of data and analytics in communications, from storytelling to impact measurement.Experience in working within complex, matrixed organizations and managing cross-functional teams.Excellent communication, leadership, and project management skills.Bachelor’s degree.
Compensation And Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Frequently Asked Questions
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Is this position eligible for remote work or visa sponsorship? ▼
This position is located in Seattle, WA with potential relocation and sponsorship assistance depending on candidate qualifications.
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