Marketing Specialist

SUMMARY:The Marketing Specialist is responsible for supporting marketing leadership to execute on all segments of a specific business unit’s annual marketing plan, with an emphasis on driving business growth and recruitment activities. Independently develops campaigns, content and promotional activities that follow the strategies set forth by business unit as well as marketing leadership.

ESSENTIAL DUTIES & RESPONSIBILITIES:Develops original blog, e-mail, social and sales content as well as content aligned with SEO and conversion driven best practices.Designs recruiting and sales collateral and HTML e-mails.Responsible for uploading and publishing blog content in a Wordpress site.Responsible for developing and sharing social posts across all social media channels.Responsible for maintaining a monthly blog and social media schedule that ties into the larger, annual goals set forth in the annual marketing plan.Reviews Google Analytics, and other platform specific analytics, to recommend campaign, content and advertising goals.Monitors and responds to reviews, comments and messages across all social media channels and review sites, following established social media engagement practices. Acts as a liaison between HR and branch management to effectively respond to any colleague or business specific posts, comments or messages received online. Participates in Newsroom and campaign planning meetings with the Marketing Manager and Content Team to provide recommendations or support on emerging topics or new content ideas.Works with project management, video production, digital production, graphic designers and copywriters to develop all supporting content and assets for larger marketing programs and campaigns.Works with the digital marketing’s team of PPC, SEO and Social Media experts to develop promotional tactics for larger marketing programs and campaigns.Works with the Public Relations Specialist to promote earned media activity across social media channels, in weekly marketing updates to the field, and in scheduled client and candidate e-newsletters.Works with project management and digital production to upload all earned media activity to the Newsroom segment of the business’s website.Works directly with field-level business personnel to coordinate local or regional events.Participates in administrative functions as needed, including branch address updates, leads’ list organization and distribution, and e-mail list maintenance.Supports the Marketing Manager and/or Director on national level events.Supports the Marketing Coordinator on field-driven marketing requests. Conducts local trainings on marketing programs or solutions as needed.Participates in special projects and performs other duties as assigned.

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:Bachelor’s degree in marketing or a related field with a minimum of three (3) years of related experience required. Minimum of seven (7) years of equivalent combination of post high school education and experience may be considered in lieu of degree.

KNOWLEDGE, SKILLS & ABILITIES REQUIREMENTS:Skilled in communicating effectively verbally and in writing.Ability to establish and maintain effective working relationships.Ability to demonstrate and maintain high-level customer satisfaction.Ability to set priorities, meet deadlines and multitask under minimal supervision.Ability to work independently and as part of a team.Knowledge of and the ability to apply principles, best practices, and standards of marketing, including related laws, rules and regulations.Knowledge of and the ability to utilize Google Analytics, Google AdWords, Wordpress, CMS, Facebook, Twitter, LinkedIn, and other social media channels.Proficient with Adobe InDesign and/or Adobe Photoshop.Proficient with Microsoft Office products, including Access, Word, Excel, PowerPoint and Outlook.