Associate Director, Creative

Position Summary:As an Associate Director, Creative for Genni & Co and YO SUZY you play a pivotal role in shaping the strategic vision and operational and creative excellence within the dynamic realm of short-form social content. Leading a cross-functional team, you drive innovative initiatives to ensure the seamless execution of daily operations for our clients. Your leadership cultivates a culture of collaboration, creativity, and efficiency, optimizing workflows and resource allocation to boost overall productivity. Additionally, you deliver data-driven insights to executive leadership, showcasing the tangible impact of operational strategies on the success of Genni & Co and YO SUZY.

Essential Duties and Responsibilities:Oversee YO SUZY creative operations, lead a team effectively, and optimize available resources to ensure sustainable and profitable growth.Manage roster of clients with scopes of work that could include: video editing services, content ideation, writing engaging “hook” style copy for social platforms, writing engaging captions on clients’ behalf, occasional social posting for clients.Offer specialized expertise and strategic guidance on YO SUZY operations and systems.Collaborate with the marketing/sales team to manage CRM efforts, encompassing design, development, analysis, and reporting.Contribute to the creation of proposals, engaging with clients to provide updates on campaign statuses, develop innovative ideas, and generate necessary content for illustrating concepts..Oversee daily business operations, ensuring seamless and efficient workflows..Recruit, select, orient, train, and supervise office staff to maintain a high-performing team.Travel occasionally for in-person meetings with clients and partners to nurture vital relationships and advance sales initiatives when required.Collaborate with R&D team to ideate and prototype new or improved software initiatives relating to a qualified purpose (function, performance, reliability, usability and/or quality).Explore and Implement R&D methodologies to identify and evaluate potential new or improved software initiatives relating to a qualified purpose.Conduct user Acceptance testing (UAT) to validate the functionality, performance, reliability, usability and/or quality of software.Collaborate closely with the R&D team to identify software issues and pain points relating to onboarding and other processes, providing actionable insights or alternatives for iterative software revisions or improvements.Identify and assess the impact of software initiatives relating to onboarding and other processes, providing actionable insights or alternatives for iterative software revisions or improvements.Work closely with software developers to communicate feedback, report issues, and contribute to the iterative improvement of software initiatives.Diligently pursue professional development opportunities through education, networking, events, and presentations.Actively participate in administrative staff meetings and attend other relevant meetings and seminars as needed.Exhibit dedication in performing assigned duties, fostering a spirit of teamwork within the division and the broader organization.Perform any additional tasks as assigned by the supervisor and company leadership.

Required Skills/Abilities:Excellent verbal and written English communication and creative writing skillsProven ability to creative content strategies that drive user engagement on social media platforms Experience in forming and managing strategic partnerships and alliances within the social media industry, potentially with content creators, influencers, or other key players.Ability to inspire and lead a team, providing clear direction, motivation, and fostering a positive and collaborative work culture.Entrepreneurial spirit with a focus on innovation, creativity, and the ability to identify and capitalize on emerging opportunities.Effective networking skills to build relationships with key industry players, partners, and investors.Proficiency in Microsoft Office Suite and related tools.Strong eye for graphic design and proficiency in either Adobe Photoshop or related programs.Intermediate-Advanced video-editing skills in either Adobe Premiere, Filmora, or related programs.Strong decision-making skills with the ability to make sound judgments in a dynamic business environment.Strong verbal communication abilities to ensure effective delivery and audience engagement.

Required Qualifications:Education:Bachelor's degree in Business, Marketing, Management, or a related field is required.

Professional Experience:Extensive background in marketing positions, with a minimum of 4-5 years specializing in collaborations with record labels and/or artist management.Proficient in recruiting, training, and overseeing digital marketing team members on a consistent basis.Management experience preferred. Proven expertise in conceptualizing and introducing social media products or features, attuned to user requirements, and proactive in tracking industry trends for enhanced functionality.Demonstrated success in fostering innovation, navigating technological shifts, and proactively embracing emerging social media trends.

Physical Requirements:Extended periods of time spent seated at a desk, primarily engaged in computer-based tasks, with occasional standing, walking, sitting, and reaching with hands and arms.Regular communication through talking or listening.Frequently required to use hands or fingers, handle or feel objects, tools, or controls.Occasional lifting and transporting of items weighing up to 25 pounds.Essential vision abilities encompass close and distance vision, along with the capability to adjust focus.Flexibility in working hours, including occasional evenings and weekends, to cater to business imperatives and meet the dynamic needs of the music media industry.