Demand Marketing Manager – SMB & Ecommerce

Build your future with Sovos.

If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape. At Sovos, we're dedicated to more than just solving compliance challenges – we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.

Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we!

Don’t worry if you don't check all the boxes – apply anyway! We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here.

The Work You'll Do

As the Demand Marketing Manager, you will lead the planning, development, and execution of our ecommerce marketing strategies and initiatives. Your role is crucial in enhancing brand awareness, acquiring and retaining customers, and driving growth for Sovos eCommerce solutions in North America. We value strategic insights and a data-driven approach to align marketing efforts with business objectives in a fast-growing market.

More Specifically You Will

Develop and execute comprehensive marketing strategies to support growth objectives, increase market share, and elevate brand awareness for small and midsize businesses.Analyze market trends, customer insights, and competitive landscapes to identify opportunities and adapt marketing strategies accordingly.Oversee all digital marketing channels, including SEO, SEM, email marketing, social media, affiliate programs, and more, to optimize performance and ensure a strong ROI.Monitor and analyze key performance indicators (KPIs) to gauge marketing effectiveness and make data-driven decisions.Explore partnerships and collaborations to expand our brand's reach and access new customer segments.Review and approve digital art, content, media, and packaging for various ecommerce sites and our company webpage to enhance brand recognition.Create compelling content for ad copy, landing pages, product descriptions, and marketing campaigns that are SEO-friendly and optimized for conversions.Define key messages and the brand voice for both internal and external communications.

What We Need From You

Proven experience in a senior marketing role, preferably within the ecommerce or B2B software industry.Knowledge of the small to medium business B-to-B buyer journey and ability to identify opportunities to maximize demand creation.Expertise in digital marketing, including SEO, SEM, social media, email marketing, and analytics tools (e.g., Google Analytics).Demonstrated success in developing and executing marketing strategies across various media, ecommerce platforms, and other channels to drive substantial business growth.Strong leadership skills with experience in working and leading cross-functional teams.Data-driven mindset with the ability to analyze performance metrics and extract actionable insights.A keen eye for detail in reviewing digital art, campaigns, websites, media, and content to ensure quality and consistency with the company's brand.Marketing automation and/or customer relationship management (CRM) experience.

What Does Sovos Offer You?

The tools to enhance your life - because we want you to enjoy your life outside of work and inside!

Flexible Time-OffBi-Weekly Meeting Free Days!Comprehensive health/dental/vision benefits A variety of paid leave options for families and individuals Globally recognized Training and Development programsTuition ReimbursementCompetitive 401(k) and HSA matching

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos’ cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes.

More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit http://www.sovos.com and follow us on LinkedIn and Twitter .