Growth Marketing Manager
📋 Role Overview & Responsibilities
Description
About Us
SPOTIO is a privately held SaaS company based in Dallas, Texas and leading field sales engagement platform. Thousands of sales professionals worldwide rely on SPOTIO to help them increase activity, grow their pipeline, and crush sales goals. We are ranked #1 on G2 reviews and we've been named one of Dallas-Fort Worth's Best Places to Work by the Dallas Business Journal in 2023 and four times overall.
Position Details
As a Growth Marketing Manager at SPOTIO, you will play a pivotal role in developing and executing comprehensive demand generation strategies aimed at increasing brand awareness, generating qualified leads, and nurturing prospects throughout the customer journey. You will collaborate with cross-functional teams to develop data-driven campaigns, optimize conversion funnels, and contribute to SPOTIO’s continued success. Ideal candidates will have a proven track record of driving successful demand generation campaigns and initiatives, with a strong emphasis on owning and achieving measurable metrics such as lead generation, conversion rates, and revenue growth.
Demand Generation Strategy: Develop and execute data-driven demand generation strategies aligned with company objectives, ensuring a steady flow of high-quality leads. Lead Generation: Implement lead generation programs across multiple channels, such as email marketing, social media, PPC, SEO, and events, to attract and engage potential customers. Track performance of inbound leads across channels to ensure a 30%+ lead to close conversion. Marketing Automation: Utilize marketing automation tools (e.g., HubSpot) to build and manage lead nurturing campaigns, segment leads, and score leads for sales handoff. Analytics and Reporting: Monitor and analyze campaign performance, utilizing metrics to optimize strategies continually. Present regular reports to the Head of Marketing, highlighting successes and areas for improvement. Conversion Rate Optimization (CRO): Collaborate with other marketing team members to identify and implement CRO strategies to improve landing pages, website forms, and other touchpoints in the conversion funnel. ABM (Account-Based Marketing): Collaborate with sales and marketing teams to execute campaigns targeting high-value accounts with the necessary tools and resources to engage with leads.
Requirements
4+years of experience in B2B SaaS demand generation, with a proven track record of driving leads and revenue growth. Bachelor's degree in Marketing, Business, or a related field. Proficiency in marketing automation tools (e.g., HubSpot, Pardot, Marketo) and CRM systems (e.g., Salesforce). Strong analytical skills and the ability to leverage data to make informed decisions. Experience with SEM/SEO strategies/practices. Experience with Google Analytics & SEM Rush. Experience with account-based marketing (ABM) strategies. Creative thinking and a results-driven mindset. Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment. Excellent written and verbal communication skills.
Benefits
Benefits
SPOTIO Benefits: Start Day 1Medical Insurance - SPOTIO pays 100% on the base planDental and Vision Insurance - SPOTIO pays 75% on the base plan401K with 3% company match$750 Learning and Development Stipend per year8 paid holidays + 3 weeks of PTOVoluntary benefits (pet insurance, legal, accident)24/7 EAP - Free Professional Counseling ServicesWFH - Mon, Thur, Fri
SPOTIO Work Environment
This position is hybrid. We work in the office twice a week on Tuesdays and Wednesdays.
SPOTIO Values
Solve For the Customer - know their goals, business, and how we help customers achieve a 10x ROIPlay to Win - we lead the way to victory through ownership, urgency, and competitive mindsetMake it Great - be the best version of yourself for your family, team, customer and companyWe Know Where We Stand - open, honest, and timely feedback with clear visibility to the metrics that matterRelationships Matter - collaborate with team members, customers, and partners to accelerate success
SPOTIO is firmly committed to the principle of equal employment opportunity. SPOTIO offers employment opportunities without regard to race, color, sex, age, religion, national origin, disability, U.S. military and or other prohibited bases of discrimination, both state and local. All aspects of the employment relationship (including recruiting, hiring, training, working conditions, compensation, promotion, discipline, and termination) are subject to this policy. Candidates must pass a pre-employment background check and drug screen.
- *We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas**
Frequently Asked Questions
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Is this position eligible for remote work or visa sponsorship? ▼
This position is located in Addison, TX with potential relocation and sponsorship assistance depending on candidate qualifications.
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