Sales and Marketing Director
📋 Role Overview & Responsibilities
Spring Arbor Senior Living of Williamsburg, VA is actively seeking a Sales and Marketing Director. The Sales and Marketing Director is the brand ambassador for our Spring Arbor communities. This role is responsible for the sales, marketing, and public relation goals of the community by developing and implementing a comprehensive marketing plan within the company budget and guidelines. The Sales and Marketing Director is also responsible for meeting, or exceeding, the community’s quarterly census and revenue goals.
WHAT WE OFFER!Competitive payMedical, Vision & Dental Coverage - Full Time Team Members & familiesOne Free Meal Per ShiftBirthday Celebration – Paid Day Off – Full and Part Time Team MembersPaid Time Off (Vacation, Sick and Holidays) for Full Time Team Members401(k) Retirement with immediate vesting!Educational Reimbursement
WHO WE WANT!We seek team members who share our values of serving with character, gratitude, purpose, and heart! Our ideal candidate will also have the skills and experience indicated below. If this sounds like you, apply today!!Proven track record in senior living sales (or related industry), preferably in the Williamsburg market Bachelor’s degree preferredKnowledge of Microsoft OfficeOrganized, methodical, and motivatedProfessional appearance and demeanorWell-developed interpersonal and communication skills
WHAT YOU WILL DO!Develop and implement comprehensive marketing strategies, to include tracking the success of the strategiesPlan and implement engaging marketing activities and eventsHost and attend community events and develop positive community relationsMonitor and maintain budgetCollaborate with the Executive Director to determine the communities advertising needsMeet all monthly sales activity standards including: follow up calls, professional sales calls, event planning, and monthly lead banking mailingsMeet the community’s move-in and census goals each month and remove any barriers to meeting the goalsEstablish a strong network of professional and agency referral sourcesResearch and maintain information on local competition including rates, specials, services, etc.Implement and monitor a move-in system to ensure all resident records are complete prior to admissionComplete weekly and quarterly census reportsSchedule presentations with prospective residents and families, ensuring that presentations are brand and customer-focused and accurateSupport Resident Care Director in the assessment process to determine eligibility for resident occupancy
WHO WE ARE!Just as a family makes a house a home, our family of dedicated professionals makes Spring Arbor a place where our residents feel loved, like an extension of the family. Spring Arbor has continued to build on its successes, owning and operating senior living communities across multiple states, providing exceptional care and services to our residents. From residential Assisted Living to Memory Care, our team nurtures each resident's independence by promoting dignity and choice in a setting of compassionate care. Join our team and work with us here. You’ll love it! To learn more about our organization, please visit www.springarborliving.com.
Spring Arbor Senior Living is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Frequently Asked Questions
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This position is located in Williamsburg, VA with potential relocation and sponsorship assistance depending on candidate qualifications.
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