Sr. Product Marketing Manager

Job Title: Sr. Product Marketing ManagerLocation: Newark, NJ (Hybrid)Duration: 4 months, potential extension to 6 monthsPosition Type: Hourly contract Position (W2 only)

Job DescriptionNote:POSITION TITLE: Sr. Product Marketing ManagerLOCATION: Newark, NJASSIGNMENT LENGTH: 4 months, potential extension to 6 months+PLACEMENT TYPE: ContractSCHEDULE/ REMOTE FLEXIBILITY: Hybrid - Tuesdays are set as office day. Other dates - option.WORK HOURS: normally 9-5pm (1 hr lunchtime is excluded)HOURS PER WEEK: 7 hours x 5 days = 35 hoursCONVERSION SALARY:CERTIFICATION REQUIREMENT:EDUCATION AND EXPERIENCE REQUIREMENT: Marketing bachelor/MBA would be great.INTERVIEW PROCESS: 3 rounds TEAMSPREFERRED INTERVIEW TIMES: flexible on weekdaysTEAM SIZE: immediate team including this role : 6PURPOSE/ MISSION OF TEAM: backfill for Long-term leave ; new product launches/projects*****Ideal candidate would come from a manufacturing background.***** Job Summary/Basic Function: Summary of major reason this job exists in one or two sentences.Client is looking for a Sr. Product Marketing Manager to be responsible for all marketing activities on their assigned product(s) from inception to implementation to lead launches and grow existing products adoption. This role will focus on translating customer and market requirements into products with clear and differentiated value proposition and positioning. This role requires a self-driven, highly multi-tasking individual who can work with cross-functional teams of senior leaders and individual contributors throughout a matrixed, distributed organization. KEY ACCOUNTABILITIES: In practice, the activities may include, but not limit to:Product launch: take ownership of marketing research for launching new products and driving customer adoptionDevelop target audience personasBuild positioning and messagingDevelop and execute Go-to-Market planDevelop collateral and promotional materialsPublic relations activitiesProduct marketing content: clearly and effectively communicates value propositionPackage, Sell sheet, submittal, installation manualsSales enablement: help sales team generate more revenue from new and existing clientsDevelop compelling marketing assets such as sales enablement materials, website content, case studies, brochures, and whitepapersBuild out internal and external sales trainingBuil and maintain partnership with B2B audiencePromotion & marketing communication: Create awareness, drive consideration and generate marketing qualifies leadDevelop and execute marketing communication strategies at all levels of the marketing funnelCraft and execute comprehensive marketing strategies for product promotion, encompassing positioning, messaging and go-to-market plansUtilize digital marketing, social media, email campaigns and participation in industry events for optimal reach, ensuring coherence across all marketing channelsBuild thought leadership narrative and create value-add content to drive consideration (e.g. infographics, blog, vlog, testimonials)Post-launch marketing activation: lead post-launch marketing initiativesDevelop and revise marketing strategies and plans; execute campaigns by leveraging various channels depending on marketing objectivesMeasurement: measure performanceIdentify KPIs and work to improve the KPIs by measuring, analyzing and reporting on the effectiveness of marketing activitiesAnalyze campaign performance, offering insights for refinement and enhancementBASIC QUALIFICATIONS:5+ years of experience with product marketing management for a customer-oriented organization.Experience in developing and communicating effective value propositions.Proven experience in developing effective marketing material.Experience of working in the manufacturing industry is desirable, but not required.Self-starter with strong executive facilitation skills and experience related to strategic execution and problem solving.Solid analytical skills (i.e., marketing measurement, new market analysis etc.)Comfort in a rapidly changing environment with competing and shifting priorities.Highly seasoned project management skills.Exceptional written and oral communications skills (including presentations) and listening and interpretation skills.Ability to work well in a team environment.Ideal to have business acumen and problem-solving skills.Ability to thrive in a cross-functional, fast-paced environment.Demonstrated success in thinking strategically.