Events Marketing Lead (Contractor)

• Please note, this is an hourly Contractor position working up to 40 hours per week to cover a parental leave of absence. The anticipated pay range for this position is $50-55/hour.Come for the mission. Stay for the experience.

About The RoleOur client is looking for an unbelievably talented, hard-working, and compassionate team member to drive towards a mission that impacts every single one of us.

Healthcare benefits are complex, underutilized, and a mystery for most users. The company is removing that complexity. Now more than ever, employers are adding value to their employees’ benefits like telemedicine and mental health services. The industry-changing tech platform consolidates those benefits into a simplified benefits experience, saving users time and money.With $100M+ in fundraising to date, the hiring company has garnered workplace awards for Inc.'s Fastest Growing Startups and Best Places to Work while growing globally to nearly 400 team members. The company continues down the path of high growth and high impact, and this role is a key member of the Marketing Team making that happen.

Your impact.As the Events Marketing Lead at the hiring company, you will play a pivotal role in shaping the brand presence and driving strategic growth through impactful event initiatives. Your responsibilities will encompass crafting and executing comprehensive event strategies that align with the business objectives and resonate with the target audience. You will be tasked with identifying and evaluating relevant industry events, conferences, trade shows, and virtual events (webinars) leveraging them as platforms to showcase products and services to key stakeholders. Collaborating closely with cross-functional teams, you will oversee the end-to-end execution of events, from conceptualizing engaging booth experiences to coordinating speaking opportunities and sponsorships.

Moreover, you will harness events as opportunities to generate leads, nurture existing relationships, and glean valuable market insights. Through strategic prowess, creative vision, and a data-driven approach, you will elevate the brand presence and foster meaningful engagement, driving tangible results that contribute to the company's continued success and growth in the Health Care Navigation landscape. Join in redefining industry standards and making a lasting impact in the market.

You will have solid experience in event production for startups. The Events Marketing Lead will be able to be creative in expanding the event strategy and execution while collaborating with different departments within the team.Manage and coordinate in-person and virtual events (webinars) which includes overall planning and detailed execution, from events vetting, calendar planning, objective settings, budget control, pre-event, on-site and post-event coordination.Oversee the Swag production for events end-to-end.Manage vendor contracts, including negotiation, review, and execution.Collaborate with Content and Design teams to create event materials and copy such as invites and campaigns; may include coordinating with local video/photographers to capture onsite content.Oversee event setup and ensure that all elements are in place according to the event plan.Conduct post-event evaluations to assess the success of the event and identify areas for improvement.Plan, manage, and coordinate internal team events, including internal offsites.The core responsibility for this person will be to design integrated campaigns that leverage online and offline strategies to accelerate sales pipeline growth. Define the appropriate mix of campaign elements (content, events, digital media, etc.) to deliver conversion goals aligned with company objectives.Build and maintain event programs across channels. Optimize digital strategy for landing pages and the blog, driving additional lead generation through online channels.Manage virtual and in-person events, from the concept and audience targeting to execution, including conferences, sales events, and webinars that generate new leads and drive meetings.Monitor channel performance and identify areas for optimization, consistently iterating and improving programs through A/B testing, measurement, and optimization.Measure, analyze, and report on all campaigns for effectiveness to the organization, creating a weekly set of dashboards and reports showcasing KPIs for the executive team. The manager will be responsible for metrics including: Leads, MQLs and SQLs, Conversion rates, Cost per lead, and more.Collaborate cross functionally with Product Marketing, Design, Content Marketing, and Sales to produce effective campaigns.

Your experience.5-8 years experience in event production experience is preferredBachelor’s degree in business, marketing, or related field is preferredBonus points if you have worked at a high-growth B2B SaaS or tech companyIndividual contributor who is well-organized, disciplined, and effective when working autonomously on tasks and projectsDetail-oriented and execution-focused, proactive, responsible, and responsiveEfficient executor who can work across multiple tasks, at pace, in a B2B startup environmentAbility to think and work strategicallyAbility to track progress and push through the completion of tasks expedientlyProficient at using data and metrics to review performance of tasks and projectsProven work experience driving, managing, and creating programs to drive Marketing KPIsExcellent communicator and creative thinker with an ability to use data to inform all decisionsStrong analytical and quantitative skills, with an understanding of ad platforms, A/B testing, marketing analytics, and ROI attribution to report and optimize marketing performanceDeep expertise in developing enterprise marketing channels - digital programs, thought leadership, content syndication, channel partners, webinars, website, events, and moreExperience negotiating and managing sponsored partnerships to deliver leads from webinars, events, content syndication, or thought leadershipCreativity to build demand generation in collaboration with channel partners such as brokers and HR consultantsMust be a self-starter who excels at multitasking and thrives in a fast-paced environmentHands-on, responsive, collaborative, and committed person with a high work ethicHigh-class communicator who can articulate their views succinctly on calls or asynchronouslyA great listener who understands when to listen first and engages well with colleaguesBalanced and calm nature which allows you to navigate the peaks and troughs of working for a startup