Marketing Director
📋 Role Overview & Responsibilities
About Our ClientThe hiring company, a pre-IPO SaaS company, is the global leader in technology-driven tax solutions. Founded in 2016, the company stands at the intersection of human and machine intelligence. Through AI and cloud-based technologies, the company delivers superior solutions to corporate tax customers.
ResponsibilitiesMaintain and iterate on a comprehensive demand generation strategy, which includes plans by vertical, by geography, by market segment, and by productLead, scale, execute, and optimize high-performance ABM and digital demand gen channels to scale and nurture inbound leads to deliver to our aggressive demand generation goals and sales successBuild and manage a team of campaign managers, as well as manage contract resources and third-party agenciesDevelop and track comprehensive metric reports and adjust activities based on resultsPartner closely with Sales to ensure alignment on strategy, resources, and messagingProvide coaching and development opportunities to team members on effective demand gen tactics and approachesAnalyze the competitive environment and industry trends, provide insight, recommendations, and go-to-market strategies based on impacts to customers and businessMeasure ROI, KPIs, and assess budget needs to support key initiatives and marketing effortsWork closely with cross-functional teams to refine product messaging and approach, manage product launchesExperience in optimizing lead management processes and lead scoring modelsExperience in event management is a plusDefine and manage program budgets QualificationsProven success in successfully running demand gen marketing programs for B2B SaaS companies as determined by pipeline growth, attributed revenue, program ROIBA/BS in marketing or business; MBA or equivalent experience preferred10+ years of marketing experience5+ specific to demand generationSaaS organization and Start-up experience preferredStrong leadership skills, proven ability to build, motivate, and lead a team to achieve resultsThis role will initially be a player-coach model with the ability to carry an individual contributor workload in addition to leadership responsibilitiesExperience with WordPress, 6sense, Marketo, Salesloft, Tableau, and Salesforce preferredExperience with budgeting, SEO, PPC, and PPL
Salary Range$175,000-$195,000 per year What They Offer:Great team culture, career development, great compensation package and benefits, and unparalleled experience as part of one of the most advanced teams in the world. With a company culture that provides ample opportunities to be recognized, build valuable skills, and grow your career.
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