Marketing Director
📋 Role Overview & Responsibilities
About The RoleOur client is seeking a highly skilled Director of Marketing to join its expanding Marketing team. This pivotal role will spearhead the growth, operations, and product marketing endeavors. The marketing efforts, spanning from top of funnel initiatives including paid ad strategy and growth through upselling and pipeline generation, are orchestrated by this team.
The ideal candidate will possess a blend of strategic vision, hands-on execution capabilities, profound technical expertise, and collaborative leadership prowess. This role will play a crucial part in refining the marketing and go-to-market strategies to cater to the burgeoning web3 developer ecosystem, while also attracting web2 companies with an interest in blockchain technology.
What You'll DoLead long-term go-to-market strategies to help growth and product marketing teams achieve target and forecast outcomes; providing leadership, guidance, and mentorship while actively participating in tactical deep divesOversee and evolve current growth and product marketing teams to ensure strategy execution and target achievementCollaborate with product marketing team’s efforts for a diverse portfolio of 6+ built products, transitioning from single-product brand awareness to comprehensive solutions and bundlesDrive top-of-funnel growth for self-service revenue through strategic utilization of paid ads, events, and various other channelsAdvise and support a new partner marketing function within Marketing to address the large blockchain partner network across protocols, the marketplace, and other vendorsEvolve and improve a comprehensive community marketing strategy tailored to resonate with the developer community, leveraging platforms such as the Forum, blog, Discord, and other relevant channelsCraft and operationalize the vision for the future of the hiring company through new thought leadership and brand marketing initiativesCultivate strong connections within the expansive blockchain communities, particularly on the developer sideCollaborate closely with the product team to craft and execute effective product marketing strategies
What You'll BringProven track record of leadership in marketing, ideally at the director levelExtensive background in technology marketing, with a strong understanding of selling tech products and navigating developer ecosystemsDemonstrated ability to collaborate effectively with diverse teams such as sales, product development, and customer success, fostering cross-functional synergySuccessful history of overseeing growth initiatives, optimizing operational efficiencies, and crafting strategic plans within the marketing domain to align with overarching company objectivesProficiency in developing and executing product marketing strategies that resonate with target audiences and drive product adoptionExperience in owning pipeline generation strategies for enterprise clients, utilizing data-driven insights to enhance performance and drive revenue growthPassion for web3/blockchain technology and its potential impact
Salary Range$$171,000 - $190,000 per year and Level M5.
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