VP, Brand Marketing
📋 Role Overview & Responsibilities
About Our ClientOur client is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation, and relaxation as well as a growing library of digital, evidence-based mental health programs, the company offers trusted support for individuals and organizations alike. The flagship consumer app provides personalized content and activities – featuring a range of experts and beloved celebrity voices – to help users manage stress, improve sleep, and live mindfully. Workplace and healthcare solutions offer a consumer-friendly approach to clinical content and HIPAA-compliant resources to drive positive health and business outcomes. Named a TIME100 Most Influential Company, the hiring company supports more than 150 million people and 3,500 organizations across seven languages and 190 countries.
About The RoleThe marketing team at the hiring company is working to lead the conversation around mental health. They are curious about consumers, their challenges, and how the company can be a true tool for transformation. The team is highly cross-functional and collaborative, developing work that sparks a cultural dialogue, expands what the company is in the minds of consumers, and makes meaningful connections to the brand across the globe.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, or NYC areas. At this time, only candidates in these locations will be considered.
What You’ll DoThe VP of Brand Marketing will solidify the company’s standing as the #1 mental health brand through a combination of world-class creative, content, product, and brand marketing experiences. This role will report into a Chief Content Officer, collaborate closely with company leadership, and lead a team responsible for managing and shaping consumer perception of the company's brand, ultimately enabling the company to reach and support many millions more people on their mental health journey. Sample responsibilities include:Manage, develop, and inspire a team responsible for category-leading content, product, and brand marketing experiencesOwn brand strategy: clarify positioning as well as target audience and how best to reach them; collaborate on brand guidelines to ensure consistency in messaging, tone, and visual representation across relevant touchpointsKeep the company top of mind through a consistent drumbeat of low-cost/high-return marketing initiatives that drive conversation and brand awarenessSupercharge content marketing efforts to drive traffic and engagement across channels, including email, app stores, web, and socialLeverage relevant KPIs and consumer insights to ensure the health of the brand as well as its continued evolutionCollaborate closely with internal and external creative teams to ensure the development of stand-out campaigns; with Content and Product to amplify new releases; with PR to inspire earned media; with Growth to convert impressions into purchases; and with Enterprise to ensure consistent expression of the brand across the business
Who You AreA visionary leader with a proven track record of fostering high-performing teams in dynamic, fast-paced environmentsResults-oriented mindset, taking ownership of outcomes and leveraging insights to optimize strategies and tactics, while effectively communicating key learnings to the broader teamExceptional organizational and time management skills, adept at managing multiple high-priority projects on deadline and collaborating closely with cross-functional teams to deliver exceptional resultsClear and compelling communicator, with the ability to inspire and influence stakeholders at all levels of the organizationPassionate about mental health, demonstrating a commitment to advancing the understanding of – and support for – mental well-beingTapped into cultural trends and adept at sparking social conversation and earned mediaEmbraces diversity and fosters an inclusive work environment, valuing diverse perspectives and experiences to drive creativity and innovation
Minimum RequirementsThis role typically requires 15+ years of relevant experience8+ years' experience in relevant marketing leadership roles
Salary Range$300,000 - $350,000. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
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