DIGITAL PROGRAMMATIC MEDIA SPECIALIST (REMOTE/USA) - GDM (Gray Media Group)
📋 Role Overview & Responsibilities
Employer Industry: Media
Why Consider This Job Opportunity
Competitive pay up to $55,000 annually (DOE) Opportunity for growth and development within the company Remote work position Chance to work with a leading media company Collaborative and supportive work environment Exposure to the latest technology and industry trends
What To Expect (Job Responsibilities)
Build out media buys within various ad platforms using effective media buying strategies Assist with media planning and crafting creative and effective campaigns Track campaign KPIs, costs, and ROI Maintain digital marketing budgets across multiple tactics and campaigns Execute campaign revisions and suggest optimization strategies Manage communication and requests from individual TV stations Analyze campaign success and develop reports for sales teams Perform other assigned responsibilities as needed
What Is Required (Qualifications)
1+ years of data-driven digital marketing experience Proficiency in Excel, including pivot tables, VLOOKUP, and charts Ability to analyze data and generate insights Experience with data visualization tools such as Tableau or DOMO Familiarity with Google Analytics, Google Ad Manager, The Trade Desk, and other ad platforms Strong teamwork and collaboration skills Ability to work well under pressure and meet deadlines Familiarity with A/B testing
How To Stand Out (Preferred Qualifications)
Experience with data-driven digital marketing Familiarity with media analytics and client databases
#MediaIndustry #RemoteWork #CareerGrowth #DigitalMarketing #DataAnalysis
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