Director, HCP Marketing

GROW WITH US

Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take a “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry.

STAY AWESOME

Tandem Diabetes Care is proud to manufacture and sell the t:slim X2 insulin pump with Control-IQ technology. We’re also so much more than that. Our company’s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Since many of our own team members live with type 1 diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com.

A DAY IN THE LIFE

The Director, Healthcare Provider Marketing is a cross-functional leader within the Marketing organization and has the responsibility for creating and executing the most impactful programs and strategies targeted specifically to healthcare providers (HCPs). The primary focus will be to drive brand awareness, engagement, and advocacy among HCPs, ultimately contributing to the success of Tandem’s product portfolio. This role will be responsible for driving engagement and developing marketing initiatives to help support Tandem product adoption.

Creates and implements comprehensive marketing strategies specifically tailored to target HCPs that drive revenue for the Tandem portfolio.Collaborates with cross-functional teams, including Medical Affairs and Sales, to align marketing efforts with overall business goals.Identifies opportunities to engage with HCPs through various channels such as conferences, seminars, webinars, and digital platforms.Collaborates with cross functional teams to create accurate, compelling, and relevant content for HCPs.Drives the clinical evidence plan and strategy, including partnering on the launch of new products and sustain existing ones, including managing HCP web content, executing on social/digital campaigns, messaging, collateral development.Conducts market research and analysis to understand HCP behaviors, needs, and preferences.Partners with the sales teams to develop HCP-focused sales tools, training materials, and resources.Establishes key performance indicators (KPIs) to measure the effectiveness of HCP marketing initiatives.Develops, maintains, and grows relationships with key customers and key opinion leaders.Represents the company during medical conferences, sales meetings, and customer visits.Responsible for building relationships across all key stakeholders, to ensure partnership and collaboration in driving strategy and revenue potential.Supports the short-term planning for the department including headcount, budgeting, training, and systems requirements.Participates in the selection, development, performance appraisal, merit recommendation, and promotion of staff.Ensures department staff is properly trained, per designated training plan, before assuming job responsibilities.Develops and manages schedules and performance requirements of staff.Confirms completion of required training plan before assuming job responsibilities.Ensures work is performed in compliance with company policies including Privacy/HIPAA and other regulatory, legal, and safety requirements.

YOU’RE AWESOME AT:

BS/BA degree business, health sciences, or related field or equivalent combination of education and applicable job experience.10 years related experience in marketing, product management, HCP or patient experience management.5 plus years of experience in a leadership role with visibility to senior management and experience in managing managers.Proven experience in downstream HCP marketing within the healthcare, medical device or pharmaceutical industry.Experience being a cross functional leader with strong knowledge of healthcare from healthcare provider, patient and manufacturers point of view.Extensive knowledge of one or more of the following commercial related skills, including marketing, sales, product management, or experience management.Foundational knowledge in the following disciplines: user interface, clinical, business opportunity assessments, reimbursement, pricing.Strong strategic thinking and ability to develop and execute integrated marketing plans across geographies and product lines and customer types.Excellent communication and presentation skills, with the ability to effectively engage and influence HCPs.Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.Strong analytical skills with proficiency in using marketing analytics tools and platforms as well as Excel expertise to derive insights and drive data-based decision-making.Collaborative mindset with the ability to work effectively with cross-functional teams and external partners.Adept at creating and communicating a clear vision and expectations among team members to effectively align resources to achieve functional area goals.Advanced computer and computer software skills, to include Microsoft Office products.Skilled at effectively communicating department or area issues and results within and across functional areas and conducting presentations of technical information concerning specific projects or timelines. Able to gain cooperation of others.Skilled at effectively leading a cooperative team effort and organizing resources to achieve team goals. Able to make and prioritize process and resource decisions based on overall team needs.

EXTRA AWESOME

General understanding of the diabetes industry is a plus.

WHAT’S IN IT FOR YOU?

In addition to innovative technology, we have a culture that fosters the idea that the happiest people are the most productive people. Not only do we hire forward-thinking achievers to join our workforce; we reward, develop, and retain them too. Just one of the many reasons of how we #StayAwesome! To learn more about our culture and benefits please visit https://www.tandemdiabetes.com/careers.

BE YOU, WITH US!

Tandem is firmly committed to being an equal opportunity employer and maintaining a diverse and inclusive environment. We value and embrace that every single one of us brings value to the table. But sometimes we forget that when we don’t meet 100% of a job description’s criteria – maybe you’re feeling that way right now? We encourage you to apply anyway. Because we want you to be you, with us.

COMPENSATION & BENEFITS

The starting base pay range for this position is $175K - $200K annually. Base pay will vary based on job-related knowledge, skills, experience and may also fluctuate depending on candidate’s location and the overall job market. In addition to base pay, Tandem offers a competitive compensation package that includes bonus, equity, and a robust benefits package.

Tandem offers health care benefits such as medical, dental, vision, health savings accounts and flexible saving accounts. You’ll also receive 10 paid holidays per year, a minimum of 20 days of paid time off (starting in year 1) and have access to a 401k plan with company match. Learn more about Tandem’s benefits here!

YOU SHOULD KNOW

Potential new employees must successfully complete a drug screen (excludes marijuana) and background check which includes criminal search, education certification and employment verification prior to hire.

REFERRALS

We love a good referral! If you know someone that would be a great fit for this position, please share!

If you are applying for this job and live in California, please read Tandem’s CCPA Notice: https://www.tandemdiabetes.com/careers/california-consumer-privacy-act-notice-for-job-applicants.

APPLICATION DEADLINE

The position will be posted until a final candidate is selected for the requisition or the requisition has a sufficient number of applications.

SPONSORSHIP

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.