Digital Marketing Analyst

Description

Responsibilities

Planning and building nurture streams, managing one-off emails, and building/maintaining landing pages for events, webinars, email sequences, etc. Form creation management, field mapping, and work with team to sync with Salesforce CRM systems – form creation and management includes integrations with Adobe Experience Manager (AEM). Deploy and maintain Marketo Munchkin code on websites to track visitor behavior and facilitate lead generation and scoring mechanisms. Design and use Marketo Custom Objects to store and manipulate unique business data, using them to enrich segments, smart lists, and campaigns. Configure and execute Smart Campaigns in Marketo, leveraging their dynamic capabilities for targeted and responsive marketing efforts. Utilize Marketo Flow Actions to automate complex marketing processes, enhancing campaign execution and operational efficiency. Support the generation and implementation of test strategies, including A/B testing to drive qualified traffic and revenue-building activities improvements that could potentially increase conversions Monitor, analyze, and report on the performance of programs Mapping and creation of automation to support multi-channel attribution Developing and monitoring of lead grading and scoring model strategies to ensure optimization of lead funnel Data hygiene, list development/prospect segmentation, reform management, and data model governance Build and test responsive email templates that meet quality standards and email best practices. Execution of marketing best practices, including configuration and maintenance of campaign and nurture workflows, program builds, and associated reporting metrics Assist with technical feasibility, implementation approach, deployment strategies, and QA effort

Skills

Marketo, Marketing analysis, Salesforce CRM, Adobe CDP, data integration, erpss

Additional Skills & Qualifications

Strong collaboration and project management experience

Critical thinking and ability to understand business needs and connect needs to technical roadmaps and solutions.

Bachelor's Degree in Marketing, Business, Information Technology or related field

Ability to articulate complex data integration requirements and present recommendations in a way the team understands next steps and goals.

Solutions oriented mindset that enables collaboration across multiple teams

Self-starter with ability to work independently and within a team

Must have an aptitude for technical challenges as well as business acumen.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.