Channel Marketing Specialist, Residential Energy

What To Expect

Tesla’s mission is to accelerate the world’s transition to sustainable energy. The role of the Residential Energy Marketing & Content team is core to this mission as we develop resources and lead programs to increase demand and ensure we and our partners hit installation growth targets.

Tesla is looking for a Channel Marketing Specialist to support our North American channel sales teams and our Certified Installer partners. This includes lead generation, content creation, review of partner content, coordination of events and providing strategic guidance. The overall objective is to increase Tesla’s channel sales while also enabling our Partners to grow their top lines. This role will report to the Senior Manager of Marketing and Content in North America and will be based in the Bay Area.

To succeed, this candidate must be energetic, highly organized, data-driven, and have a keen eye for detail. They should have a passion for sustainable energy and the ability to execute exceptional marketing campaigns and initiatives to increase awareness and drive sales for our Channel partners across North America and globally. The ideal candidate is a self-starter with excellent interpersonal and communication skills. They should be comfortable working in ambiguity and have a strong ownership mentality.

What You'll Do

Work with the Channel Marketing Program Manager to develop targeted marketing strategies that enable the Tesla Residential Energy channel teams and our Partners to hit their sales targetsSupport and execute measurable, multi-channel communications strategies and campaigns to support the growth of Tesla’s Channel PartnersEffectively deliver results within the designated and agreed budgets. Employ test and learn strategies, tracking and analyzing results to optimize performanceAct as a brand ambassador, ensuring all Certified Installers operate within the Tesla brand guidelines and meet our brand standardsWork with the Global Content team on consistent and effective messaging of external documents and promotional materials to support our channel marketing activitiesManage special projects such as quarterly webinar series, and certified installer events, and monthly reportsManage the documentation and distribution of new process and workflows and manage outside agencies and vendors as needed

What You'll Bring

3+ years of experience developing growth/product marketing strategies, driving customer acquisition, and executing results-based marketing programs. Experience working in business-to-business (B2B) roles is a plusExperience within the energy/solar industry is preferred but not required.Bachelor’s Degree in a relevant field, or evidence of exceptional ability and 5+ years of relevant hands-on work experienceRobust analytical skills needed to perform data analyses and create data-driven reportsStrong attention to detail and ability to manage multiple projects simultaneously in a fast-paced environmentAbility to meet deadlines with minimal supervision and to manage multiple projectsAbility to travel (~20%), mainly within North America but could include global destinations

Benefits

Compensation and Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

Aetna PPO and HSA plans > 2 medical plan options with $0 payroll deduction Family-building, fertility, adoption and surrogacy benefits Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution Company Paid (Health Savings Account) HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA Healthcare and Dependent Care Flexible Spending Accounts (FSA) LGBTQ+ care concierge services 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits Company paid Basic Life, AD&D, short-term and long-term disability insurance Employee Assistance Program Sick and Vacation time (Flex time for salary positions), and Paid Holidays Back-up childcare and parenting support resources Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance Weight Loss and Tobacco Cessation Programs Tesla Babies program Commuter benefits Employee discounts and perks program

Expected Compensation

$60,000 - $228,000/annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

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