Director of Marketing (B2B)

Company: Our client is an industry leader of fruit-based food and beverage products & ingredients! They process and supply ingredients including dried fruit, fruit preparations, fruit juice concentrates and fruit purees, which are sold to the world's largest food companies! We have been retained to find a Director of Marketing to oversee B2B marketing strategies and action plans for their Ingredients & Food Service segments. This role manages marketing strategies to deliver maximum profit & margin. Will create meaningful relationships with customers to build long-term brand loyalty. Reports to the VP of Marketing. This role can be located anywhere in the US.

Essential Job Functions:Develop and monitor business plans and performance for all B2B programs. Manage pricing, product mix and go to market strategy to achieve volume, market share, and margin objectives and recommend and implement corrective action to achieve margins.Develop marketing and promotional strategies, plans, and budget to ensure the ongoing viability of all business-to-business channels and to reach customers and create a meaningful point of difference. Develop B2B marketing tools across our full mix of product lines. Align product messaging across regions and market to ensure content supports the messaging from the sales team. Develop media advertising campaign to support growth and business initiatives. Manage agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management. Identify needed product line improvements and cost reduction opportunities. Implement smaller opportunities and define larger projects for implementation by the larger cross functional teams. Activities may include package redesign, line extensions, and/or formulation changes.Manages a small marketing team and heavily influences the sales organization.

Education/Experience/Skills:Bachelor’s degree in business administration, marketing, or related field. Minimum of seven years of experience in B2B marketing (ingredients and foodservice) CRM experience (Salesforce a plus) Home office set-up with the ability to travel.

Base salary range $150,000 - $175,000 based on years of experience and a bonus potential of 30%. Other benefits include Medical/dental/vision insurance, life insurance, disability insurance, PTO, paid company holidays, 401(k) plan and car allowance.