Contract Paid Media Strategist

Paid Social Media Strategist

Position Overview

The Paid Social Media Account Manager is responsible for planning, executing, and optimizing paid social programs and campaigns to deliver leads and achieve performance goals for our clients. This role requires hands-on management across various platforms and demands a proactive approach to campaign optimization. This position also requires working closely with clients and internal team members, acting as a strategic advisor.

Key Responsibilities:Rapidly assess, forecast, propose, and execute paid social programs and campaigns that generate leads and meet performance objectives.Own day-to-day management of paid social campaigns, including planning, setup, creative development, quality assurance, testing, reporting, and optimization on platforms like Facebook, Flipboard, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Reddit.Manage multiple campaigns simultaneously, developing efficient plans that balance productivity with performance.Build and oversee media plans, track budgets, evaluate campaign effectiveness, and identify growth opportunities.Apply a highly analytical approach to campaign planning and management, including hypothesis development, A/B testing, and ad spend optimization.Design and generate custom reports and data analyses to extract key insights and make recommendations to stakeholders.Collaborate with cross-functional teams (PPC, content, SEO, creative/video design) to execute integrated campaigns and share learnings across channels.Deliver excellent work to continue growing the current client base and expanding into new markets.

Qualifications:Bachelor’s degree in Marketing, Statistics, MIS/IT, Communications, Business, or related field.Minimum 5 years of digital advertising and campaign management experience, with at least 2 years focused on large-budget paid social campaigns (>$100K/month) that drive leads or conversions.Proficient in managing multiple campaigns across various paid and social media platforms.Strong analytical mindset with experience improving campaign performance through A/B testing, conversion optimization, and creative enhancements.Expertise in data analysis using advanced Excel functions (e.g., VLOOKUP, pivot tables) and familiarity with database fundamentals.Experience with lead attribution, user tracking, and multi-touch measurement tools.Proficiency with social media advertising platforms (e.g., Meta/FB/Instagram Business Manager, Twitter/X for Business, TikTok Business Center, LinkedIn Campaign Manager), Reddit Campaign ManagerSkilled in project management tools (e.g., Asana) Strong written and verbal communication skills, capable of clearly presenting complex data and insights to clients.

Desired Skills and Experience:Knowledge of managing campaigns in Metadata.io is a plus.Familiarity with marketing automation, and reporting tools (e.g., Tableau, HubSpot, Google Ads, Zapier, Google Data Studio, Supermetrics).

About Us:Craftsman Agency offers a collaborative work environment where your contributions directly impact client success and agency growth. We provide competitive compensation, remote work with an opportunity to gather from time to time, excellent benefits, and opportunities for career advancement based on performance.If you are a motivated and results-oriented professional with a passion for delivering impactful paid social media campaigns for B2B and B2C, we invite you to apply and join our team at Craftsman Agency.