Product Marketing Manager

KEY ACCOUNTABILITIES

In practice, the activities may include, but not limit to:• Product launch: take ownership of marketing research for launching new products and driving customer adoptiono Develop target audience personaso Build positioning and messagingo Develop and execute Go-to-Market plano Develop collateral and promotional materialso Public relations activities• Product marketing content: clearly and effectively communicates value propositiono Package, Sell sheet, submittal, installation manuals• Sales enablement: help sales team generate more revenue from new and existing clientso Develop compelling marketing assets such as sales enablement materials, website content, case studies, brochures, and whitepaperso Build out internal and external sales trainingo Buil and maintain partnership with B2B audience

BASIC QUALIFICATIONS

• 5+ years of experience with product marketing management for a customer-oriented organization. • Experience in developing and communicating effective value propositions. • Proven experience in developing effective marketing material. • Experience of working in the manufacturing industry is desirable, but not required. • Self-starter with strong executive facilitation skills and experience related to strategic execution and problem solving. • Solid analytical skills (i.e., marketing measurement, new market analysis etc.) • Comfort in a rapidly changing environment with competing and shifting priorities. • Highly seasoned project management skills. • Exceptional written and oral communications skills (including presentations) and listening and interpretation skills. • Ability to work well in a team environment. • Ideal to have business acumen and problem-solving skills. • Ability to thrive in a cross-functional, fast-paced environment. • Demonstrated success in thinking strategically.