Assistant Manager, Digital Marketing

The Assistant Manager, Digital will be responsible for the day-to-day execution of digital initiatives via CRM channels, brand website, and apps to increase brand awareness and market share. This position will support the Digital team by working cross-functionally with Marketing, DDX, eCommerce, Creative, Analytics, Legal, and 3rd Party vendors to bring campaigns to life and achieve business goals. The ideal candidate has strong project management skills, is self-starter, detail-oriented, nimble, inquisitive, willing to learn, and has excellent communication and interpersonal skills.Job Description:Pay is $27 - $30 per hour based on experience. 12- month assignment with the potential to extend based on need and performance. Hybrid role (3 days onsite, 2 days remote).Manage brand, email, and site annual calendars, ensuring alignment with key partners in Marketing.Develop content (SL, PH, and body) and set up briefs for all LP emails (Professional, Consumer, brand, and LEVEL), while partnering with internal teams for approval and scheduling.Maintain brand and brand sites by developing and/or localizing brand content (including but not limited to PDPs, blog, promotions, education, meta data for SEO), while partnering with Marketing, Education, Creative, and 3rd party vendors. Project manage the digital marketing briefing process by partnering closely with the Creative team in submitting and reviewing requests, ensuring that designs align with site and email marketing best practices for optimal engagement rates. Work closely with 3rd party vendors to set up email campaigns, ensuring flawless execution by delivering approved assets, reviewing email proofs, and providing feedback.Assist in the development of segmentation across touchpoints to advance personalization.Perform email A/B tests and report on performance to continually optimize campaigns.Assist with monthly reporting, including but not limited to website, email marketing, and database growth initiatives, in partnership with Analytics team and 3rd party vendors. Present findings and recommendations for optimizations to Director, Digital.Create quarterly CRM and Site performance decks to disseminate digital learnings.Continuously identify opportunities for process efficiencies.Ad hoc responsibilities as required.Qualifications:Bachelor's degree required, preferably in Marketing, Digital Marketing, Business, or related fields preferred. 1-2 years of relevant digital marketing experience (i.e.. site, email, SMS marketing).Experience in Salesforce Marketing Cloud, Tableau, Google Analytics, and Power BI is a plus.Excellent project management skills with the ability to work in a fast-paced environment.Ability to prioritize and efficiently manage multiple projects, while meeting deadlines.Team player with the ability to work independently.Strong interpersonal skills, able to interact with all levels of management.Self-starter, able to adapt quickly to changing priorities.Highly organized, analytical and detail oriented.Excellent written/oral communication skills.Proficient in Microsoft Office.Inquisitive and willing to learn about digital trends and best in class practices.