Senior Marketing Manager
📋 Role Overview & Responsibilities
The Senior Marketing Manager - Product Commercialization role will lead a multi-faceted team to help the Consumer North America (NA) team capture share with industry leading product launches that will help increase portfolio mix to unlock a higher-priced, higher-margin products that enable the sales team for success. This critical role will have three direct reports. This individual must be creative and analytical, supporting the overall Consumer NA Marketing team with strategic leadership while driving successful evolution with financial and quantitative discipline.
The Senior Marketing Manager will launch marketing strategies, playing an integral role in bringing new products to market in Goodyear Consumer NA to drive portfolio brands consumer demand. This position must understand the brand's current/future product portfolio and targets in order to create innovative go-to-market strategies that bring the brand to life and enable effective consumer communication that captures share.
Primary ResponsibilitiesUnited States/Canada Product Commercialization Launch Planning and Execution:Strategic leader sitting at the intersection of multiple functional groups (Product, Category, Brand, Shopper, and Insights), breaking down barriers to ensure flawless commercial planning and launch execution on all Consumer NA productsPartner with the insights team to identify customer needs, market trends, growth opportunities, and understand the competitive landscape as it pertains to launchesDevelop a centralized claims management framework to fuel more robust claims development in the futureGo-To-Market:Ensure robust, 360 degree go-to-market and commercial planning support for all new product launches and key initiativesAlign marketing and communication strategies to drive end-user/shopper awareness and demandPartner cross-functionally to drive process and performance improvements, ensuring efficient and scalable business functionsEnsure consistency of brand identity, best practices, and optimizationsDrive continuous optimization on launch media investment approachesMarketing Resource and Program Management:Evaluate technology landscape to identify and deploy tech-base solutions (Product Information Management [PIM]/Content Management System (CMS)/Workflow) to drive automation, process consistency, and improved governanceLead and develop a best-in-class team leveraging Goodyear culture, leadership competencies, and core values as a guideInnovation:Develop next generation ways of working to implement integrated marketing management practices necessary for a multi-brand portfolio environmentMaintain a deep understanding of the always-evolving competitive landscape - Monitor competitive launches, track product trends, and keep a constant eye on the next big thing
Required Education and Experience Bachelors degree8 or more years of experience in Consumer Marketing with demonstrated success in supporting new product development and integrated creative productionsExperience in a corporate/multi-brand marketing environmentExperience managing profit and loss (P&L) or department budgetExperience successfully implementing change and managing complex technical projects
Desired Skills and AbilitiesMaster's degreeInnovative and strategic thinker that is comfortable with analyticsStrategic business leadership - Influencing across a matrixed organizationAbility to lead/build new/innovative capabilities and scalable resource modelsAbility to manage vendor and agency relationshipsAbility to present, persuade, and defend in executive settings
Frequently Asked Questions
How do I apply for the Senior Marketing Manager position at The Goodyear Tire & Rubber Company? ▼
Click the “Apply for this Position” button on this page to submit your application directly to The Goodyear Tire & Rubber Company without recruitment intermediary fees.
Is this position eligible for remote work or visa sponsorship? ▼
This position is located in Akron, OH with potential relocation and sponsorship assistance depending on candidate qualifications.
Are there any candidate fees on Hirely? ▼
No. Hirely is completely free for candidates. We never charge registration fees or placement fees.
Legitimate employers will never ask you to transfer funds, purchase equipment from unauthorized vendors, or pay application/visa fees. Hirely rigorously monitors listings, but always verify communication is from official corporate email domains.
Learn how to protect yourself against employment fraud →