Senior Media Buyer
📋 Role Overview & Responsibilities
The Keller Group is actively looking to hire a Senior-Level B2B Digital Media Buyer & Strategist to join an award-winning organization. We're looking for a paid media pro with a strong understanding of the B2B technology space. This is a great opportunity for someone with a passion in B2B tech to join an organization that offers internal growth, winning culture, and flex work schedule!
Primary Responsibilities as the Senior B2B Digital Media Buyer:Work closely with digital strategy department across all strategic and tactical campaign elements - paid search, programmatic, display, paid social, etc.Actively take ownership of B2B digital marketing campaigns, including implementation, QA, optimization, etc.Analyze reporting and insights against KPIs and provide recommendations and insights to clientsCoordinate with account service teams on campaigns and client communicationTake part in strategy and pitch meetings for new business as requestedAssist with strategy and pitch meetings for existing clients and new businessCollaborate with cross-functional teams on existing and upcoming media campaignsAssist in future media buying opportunities and vendor relations
Must have hands-on experience/technical skills for this opportunity:Direct experience with B2B technology advertising and account based marketing (ABM) or lead generation campaignsStrong communication skills to own the flow of media information and to clearly establish collaboration processes and prevent any issues prior to escalationGoogle Analytics and/or Adobe Analytics6sense and/or DemandbaseExperience with any major DSP'sExperience with SEM and major search enginesHands-on experience with all major paid social platforms (LI, FB, IG, Twitter, etc.)MS Office, PowerPoint & Excel
Additional qualifications needed:Bachelor's Degree in related field of study (Marketing, Advertising, Communications)5-10 years of experience in media buying and paid mediaHands-on experience in media planning, paid social, SEM, and digital display campaignsAnalytical approach to media planning and research dataExperience working agency side
Please apply immediately if interested in the remote Senior B2B Digital Media Buyer position.
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