Marketing Strategist

The Marketing Strategist is responsible for developing profitable marketing strategies and campaigns while also maintaining brand consistency. The ideal candidate is a data-driven, creative thinker that can communicate KPIs and overall marketing success.Our company believes in the Ideal Team Player. We follow the model behaviors of Humble (quick to point out the contributions of others), Hungry (self-motivated and diligent), Smart (socially appropriate and aware), Safety-Minded (works to lower safety risks, Quality-Minded (take pride in their work) and Attendance (recognizes their presence is important).

ESSENTIAL JOB DUTIES & RESPONSIBILITIES:Collaborate with senior executives to develop marketing strategyDefine, create, and execute promotions and cross-functional campaigns to support marketing strategyAnalyze and present KPIs to determine strategy and campaign successes to the Director of Marketing and Director of SalesDesign, build & maintain marketing automations and analytics through Automation Software such as Marketing CloudProactively manage the content, campaign, collateral, showrooms taking ownership for quality and accuracyCoordinate campaigns, product launches, showrooms, and tradeshowsManage, review, and update digital mediums and social media platforms to increase brand awareness, product recognition and digital presenceDevelop, execute, and manage e-commerce and social media strategyWork closely with the Creative Manager to develop creative requirements for campaigns, social media postings, collateral, catalogs, and sales materials per the company’s brand standardsDevelop innovative, cross-channel concepts to promote the brand, products, & servicesIdentify gaps and opportunities across multiple marketing platforms and mediumsResearch & identify audience personas to recommend effective marketing strategiesDevelop relationships and collaboration with vendors and partnersCreate and manage editorial calendars for variety of brands and mediums

NON-ESSENTIAL JOB DUTIES & RESPONSIBILITIES:Optimize content in line with SEO best practicesIdentify targeted keywords and implement changes to website architecture, content, linking and other factors of improve SEO positionIncrease brand awareness and reach across multiple platformsMaintain professional and technical knowledge by attending workshops, reviewing professional publications, establishing personal networks, benchmarking state-of-the-art practices, and participating in professional societies

PHYSICAL DEMANDS & WORK ENVIRONMENT:Prolonged periods of sitting and desk and working on a computerMust be able to lift to seventy-five (75) pounds at times

COMPENTENCY, KNOWLEDGE, SKILLS & ABILITIES:Proficient using Microsoft Suite and Adobe Creative SuiteExcellent organizational skills and problem-solving skillsExceptional proof-reading and editing skillsExperience using CRM and marketing automation toolStrategic, innovative, and creative thinkerA passion for working in a fast-paced, collaborative environmentAdept multi-tasker with ability to quickly prioritize tasksExcellent written, verbal, and digital communication skills

EDUCATION & EXPERIENCE:REQUIRED:Bachelor’s degree in Marketing, Communications, or related fieldMinimum of 2 years working as marketing strategist, campaign manager or similar roleProven history of campaign and/or project management

PREFERRED:Strong attention to detail and leadership skillsExperience using Salesforce Lightning and Salesforce Marketing CloudData-driven and creative thinkerExcellent communication skills, both verbal and writtenBasic understanding of SEO and website best practices

The McAlear Group offers a full range of benefits for eligible employee including 401k, health and life insurance, Employee Assistance Program (EAP), disability coverage, vacation, sick time and more.