Marketing Director

Company Profile:The McGee Group, is an American family-owned and operated Eyewear company headquartered in Marietta, Georgia (just north of Atlanta). We have over 45+ years of experience in optical design and manufacturing that is focused on branded eyewear. Our company mission is simple…we want to create superior quality products that are specifically designed for the markets we serve, offer enhanced branding and marketing environments, always give our valued customers an outstanding service experience, and make a positive impact for the environment and humanity.

Position Title:Marketing Director Position Summary:The Marketing Director at The McGee Group plays a pivotal role in steering the company and its diverse business units through the intricate world of marketing in the eyecare industry. This position involves a detailed oversight of all marketing endeavors, encapsulating the strategic development and execution of content that aligns with the corporate vision. The successful candidate is ideally a seasoned-marketing professional who is looking to make a huge impact a well-run family-business. This person, hopefully, embodies leadership and creativity in marketing strategy and content management.

Position Responsibilities

Leadership and development of a high-performance team through education, coaching, and direct supervision. Build cross-functional relationships other teams within the organization to ensure alignment of marketing initiatives.Lead, plan, and organize the Marketing Strategy.Development and execution of annual Marketing Plan and Budget. Track and report on ROI results for Marketing Initiatives. Ensure that company Marketing Tools and Strategies are on trend. Responsible for building and executing the company’s annual photography plan. This includes on-model, static, and dynamic photography. Working with Marketing Teams of our Licensors to create and execute plans for the marketing and promotion of each brand. Create and execute annual customer satisfaction survey with results and diagnostics.Assisting in strategic planning for new business opportunities.Ensuring proper communication of events and programs to other internal and external departments (ie: Trade Shows, Sales Conference, Training Events, Etc). Managing relationships with any outside marketing, advertising, and press communication agencies.Planning and executing PR efforts to trade and consumer entities (where appropriate) for all brands.Manage and maintain internship program for the Marketing department.Management of company’s legacy marketing efforts:Creation and execution of Annual In-Store POP (Point-of-Purchase) Strategy (ie: Product displays, branding elements, Counter cards, etc).Management of printed pieces such as catalogs, print advertising, brochures, etc. Support sales teams with tools and content across our portfolio of products.Management of digital marketing strategy and development.Develop annual content strategy and calendar. Identify content gaps and work with cross-functional teams to develop content that meets strategy objectives.Maintain brand equity(s) across digital materials through partnering with licensors and in-house creative teams.Demonstrate thought leadership by staying current with evolving online media and technology as well as competitive activity, trends, and new products/enhancements.

Position Requirements:3+ years working experience in a director level position or progressively responsible marketing roles.3+ years of management experience.2+ years digital marketing experience.Undergraduate degree in Marketing or related degree or equivalent experience is required.You must be able to communicate with all areas of the company. So, a good General Business knowledge will serve you well.Advanced "Organized Communication" skills are very important. Travel is required (1-2 times per Month). Detailed-oriented with ability to oversee projects from origin through execution.Willingness to learn and should be able to flourish in a high growth, dynamic, entrepreneurial environment.Previous exposure to Eyecare or Adjacent Industry(s) is required. Effective communication skills, both oral and written.Self-starter, entrepreneurial with hands on approach towards business.*This Position is located in our Global Headquarters in Marietta, GA. Applicants who are not in the area should be open to relocation. Relocation packages are available.

Keywords:AdvertisingAgency CoordinationBrand MarketingBrandingBudgetingCommunicationConscience CapitalismDigital MediaeMail MarketingEyewear MarketingBrand LicensingMarketingMarketing AnalyticsMarketing Strategy PlanningSocial Media Marketing