Marketing Operations Specialist

Marketing Operations Specialist6-12+ month W2 ContractRemote – US must be located near Chicago, IL for future onsite possibilitiesPay: $45-48/hr. W2 The Sage Group’s client, the market leader for Cloud Content Management is searching for a Marketing Operations Specialist experienced in Marketing Operations, Marketo, and Salesforce. Enhancing product performance through ongoing experimentation and iterative enhancements is crucial for supporting our growth. This role plays a key part in implementing effective experimentation practices to optimize our solutions, boost user engagement, and achieve sustainable growth.

WHAT YOU'LL DO

In this role, you will oversee the entire process of creating and launching digital journeys and campaigns to promote product features. You will have hands-on experience with product-led growth experimentation; your aim is to boost brand loyalty, grow revenue, and decrease customer turnover. You'll develop a strategic plan for coordinating cross-functional teams focused on product-led growth to achieve greater success in these initiatives.This involves running digital campaigns smoothly, covering audience targeting, content creation, launching, and analyzing performance. It also includes establishing and following standardized procedures, communicating proactively, and collaborating with business leaders to ensure we are aligned and delivering excellent customer experiences. Responsibilities:

• Efficiently carry out awareness, customer onboarding, and adoption activities by following established processes.· Collaborate with various teams to ensure the success of awareness, onboarding and adoption campaigns.· Manage tools and data effectively using CDP for audience targeting, Marketo, Iterable, Pendo, and In app for activation.· Create assets in automation platforms like Marketo, Iterable, Pendo.· Provide monthly campaign metrics highlighting trends and areas for improvement while addressing conflicting audiences or journeys.· Support stakeholders in implementing a cohesive digital journey strategy across the organization. WHO YOU ARE

You are a motivated individual who enjoys solving business challenges. You have experience with Marketing automation platforms like Marketo and Iterable, contact management systems like Segment Engage and understand database tasks such as data quality control, governance, audience segmentation, and targeting.Your track record includes leading collaborative projects across teams. As a team player, you support those around you and advocate for stakeholder needs while building relationships. You base decisions on data but also value creative problem-solving approaches.

Requirements

• Experience with testing hypotheses, ideas, and variations to uncover insights and drive growth· You excel in communication both internally and externally· Project management skills with the ability to prioritize and manage multiple projects simultaneously· Working knowledge of contact and lead lifecycle across the MarTech stack· 3+ years of experience with content data platforms, knowledge experience platforms, marketing operations, marketing data management and governance experience, with hands-on and expert knowledge of Marketo and Salesforce (Segment, Pendo, and Iterable a plus)· Experience with SQL and/or Business Intelligence tools (i.e., Tableau), SnapLogic, or other integration platform services a plus· Experience with various campaign measurement methodologies and with implementing different types of attribution models· Bachelor’s degree in computer science, Marketing or Business or other related fields or equivalent work experience