Manager II-Audience Strategy
📋 Role Overview & Responsibilities
“We create happiness.” That’s our motto at Walt Disney Parks and Resorts and it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make your impact?
The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.
This is an individual contributor role.
This position is based in Celebration, Florida.
You Will
Audience Strategy
Lead audience strategy for one or more Line of Business within Disney ExperiencesCreate data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activationTranslate business objectives into actionable, data-driven audience recommendationsProvide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform deliveryLeverage understanding of available attributes, models, segmentation, and onboarding capabilities to creatively think about ways to use audience dataPlay a meaningful role in annual upfront planning, providing insights, recommendations and strategies to help craft the comprehensive marketing plan. Provide thought leadership on how the team can best support the process
Audience Insights & Analytics
Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations. Present findings to the Audiences team and partnersMonitor the performance of audience strategies and make recommendations for optimizationProvide recommendations and thought leadership on the advancement of insight capabilities
Audience Team Priorities
Expand team capabilities and influence through partnerships with internal teams or vendorsDevelop subject matter expertise and own the development of a priority area for the Audiences team, ensuring the rest of the Audiences team remains informedFind opportunities to streamline Audience team processes and workflows
Audience Team Leadership
Provide mentorship and thought leadership to other Audience team members
You Will Have
Proven team player with strong collaboration skillsData-driven professional with strong curiosity and a desire to learnInnovative thinker with a passion for advancing capabilitiesStrong communicator with proven success partnering with various teams and levels to drive business resultsKnowledge of Disney Parks, Experiences & Products and a passion for the brand5+ years of relevant work experienceExperience crafting data-driven, audience-first strategies for direct channels and/or paid mediaExperience using data and insights from multiple sources to provide actionable, audience-centric recommendationsExperience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)Experience translating insights and recommendations into presentations for various stakeholdersExperience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, Braze, Salesforce, etc.)Experience leading and completing projects in a large, matrix organizationExperience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)
Preferred Qualifications
Exposure to Advanced Analytics and Business Intelligence teams and the ability to translate business needs to model and dashboard ideas and requirementsExperience monitoring audience performanceExperience mentoring junior team membersExperience with audience insights tools, such as Google Insights Finder, Resonate, etc.
Education
Four-year college degree or equivalent work experience
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
Frequently Asked Questions
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This position is located in Celebration, FL with potential relocation and sponsorship assistance depending on candidate qualifications.
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