Web Landscape Strategist
📋 Role Overview & Responsibilities
At The Wise Seeker, we are seeking a Web Landscape Strategist to lead efforts in monitoring external web trends and focus on qualitative/quantitative data gathering and insights. This role will help our client transition towards a more data-driven approach to web development. The data and insights gathered will inform the overall commercial web strategy within the pharmaceutical industry.
Location: Philadelphia, PA, US (working Eastern time zone)
Sector: Pharmaceutical / Bio-tech
Functions
Competitive web landscape insights gathering and analysis - secondary researchGathering, cataloging and analyzing global and country web-related market researchRegulatory insights gathering, including cataloging of country-level restrictions for webGathering output from CX work as input into commercial web strategyProposal for gathering additional HCP and HCC/patient insights for webAdditional support for web team, as needed
Requirements
Previous healthcare/pharma industry experience (Essential)Experience with data sets, especially competitive intelligence and/or external trendsDigital/Web Strategy/Competitive Intelligence experienceUnderstanding of web analytics, Google AnalyticsSpecific in-house pharma experience as opposed to agency
Skills
Experience with competitive analysis toolsIndependent worker and strong collaborator
Frequently Asked Questions
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This position is located in Philadelphia, PA with potential relocation and sponsorship assistance depending on candidate qualifications.
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