Director of Creative and Social Media

Job Title: Director of Creative and Social MediaEmployment Type: Full-Time, W2Location: RemoteSalary Range: $85,000 to $150,000+ DOE

Company Overview: TruHeight Vitamins is at the forefront of growth-promoting nutritional supplements. Backed by a foundation of scientific research and championed by medical experts, our mission is to elevate kids and teens wellness worldwide. As our brand expands into global markets, we're on the hunt for a Director of Creative and Social Media — a role for the innovator, the trendsetter, the storyteller. You'll be at the helm of our creative voyage, charting a course through the ever-evolving landscapes of digital media, and steering our brand narrative to captivate audiences on a global scale.

The Role: As the Director of Creative and Social Media, you will be the driving force behind our creative operations, ensuring that our narrative is not just heard but felt. Your responsibilities will encompass strategizing and executing creative campaigns, establishing a consistent creative rhythm, and fostering collaboration across departments to optimize our brand presence.

Responsibilities:Lead the production of engaging content, maintaining a thoughtful yet time sensitive cadence.Establish a creative production rhythm, delivering approximately 5-10 new assets per week, plus additional content during peak times.Diversify our creative portfolio with a wide range of concepts and ad types, understanding the nuances of benefits and barriers in marketing.Lead creative adaptation for seasonal marketing initiatives, ensuring our brand remains relevant and engaging throughout the year.Work in close collaboration with our acquisition team to synchronize marketing efforts across channels.Communicate the benefits and address potential challenges of our products through strategic storytelling and impactful marketing.Customize creative content to highlight company milestones and significant moments, ensuring year-round relevance and audience connection.Collaborate closely with the acquisition team, aligning creative strategies to enhance campaign effectiveness and return on investment.Oversee the strategic direction of internal and external creative resources, maximizing partnerships with agencies and influencers.Manage and support our team of social media managers, ensuring high-performance, fostering skill development, and maintaining brand consistency across all platforms.Stay informed on industry trends, integrating innovative techniques into our creative workflow.

Qualifications:Minimum 10 years experience in a leadership role for creative or social media, with a global perspective.Demonstrated ability to execute projects with precision and excellence, suitable for a high-achieving Type A personality.Strong organizational skills, with an emphasis on strategic planning and time management.Experience in fostering team collaboration in a remote work environment.Excellent communication skills, with the ability to engage and influence both internal teams and external partners.A portfolio that showcases a wide variety of successful creative campaigns, particularly in a fast-paced, high-volume setting.Leadership skills with a proven ability to drive excellence within creative teams.Proficiency in all aspects of creative production and social media best practices, with the ability to tailor content for diverse platforms.A strategic thinker with attention to detail, capable of both conceptual thinking and tactical management.