Marketing Data Analyst
📋 Role Overview & Responsibilities
Our client is hiring a Marketing Data Analyst on a Direct Full Time basis.
Work Location: Naples, FL - relocation package offered
Main Objective:The Marketing Data Analyst works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data & analytics tools.The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners.
Essential Duties and Responsibilities:Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.Extract and transform data from various sources and load it into BigQuery for in-depth analysis.Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.Identify and recommend process improvements based on operational analytics findings.Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).Share regular reports with key stakeholders, translating complex data into actionable insights.Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.Continuously expand skillset in data analysis, statistical modeling, and data visualization.Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.Clearly communicate findings and recommendations to both technical and non-technical stakeholders.Occasional travel for training, meetings, or trade shows may be required
Additional duties and Responsibilities:Document current processes and models to understand opportunities for improvementProblem Solving: Develop solutions to a variety of complex problems. May refer to established precedents and policies.Discretion/Latitude: Work is performed under general direction. Participates in determining success metrics for work performed.
Education/Experience:Bachelor’s degree required5+ years of relevant work experience requiredIntermediate to advanced level of experience with Google Analytics, Tag Manager requiredIntermediate to advanced level of experience with SQL requiredIntermediate level of experience using Front-End Data Visualization & Analytical Tools is a must
Specialized Skills:Fundamental understanding of major functions in a global organizationStrong business acumen (in one or more verticals) is preferredData literacy is a mustStrong analytics and data analysis skills is preferredStrong visualization skills is preferredUX design expertise is a plusExperience in a Life Sciences – Med Device company is a plusData science/Advanced analytical skills is a plus
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This position is located in Naples, FL with potential relocation and sponsorship assistance depending on candidate qualifications.
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